This is the final installment in our three-part series focused on CMO pain points. Part 1 discusses the technical challenges of leveraging your martech stack while Part 2 focuses on the unique human challenges marketers face in our “New Normal.” Here, we discuss the solution to overcoming these challenges.
Marketing teams need a centralized work management system that will consolidate the martech stack, streamline bloated processes, and consolidate information to create a manageable go-to-market workflow. The solution is collaborative work management.