What Are Product Management Goals?

How to set product management goals

A good rule of thumb for product management goals is to use the SMART system, a framework that establishes realistic goals within the resources your team has available. SMART stands for:

• Specific: Ideally, your goal should only target one outcome, e.g., ROI
• Measurable: You’ll need to set a metric so that this goal can be quantifiable
• Actionable: The goals should be attainable given your resource constraints
• Relevant: It should be appropriate to the goals that the team are responsible for
• Time-bound: There must be a sense of urgency in terms of achieving the goal

What should product management goals achieve?

Product management teams often have a number of goals they are aiming to achieve. Within these, there may be more strategic, overall aims that your product management goals will filter into when your team completes them. These may include:

• Improve overall customer satisfaction
• Streamline how you collect and implement feedback
• Create onboarding goals for new products
• Determine criteria to evaluate how successful a product is
• Build better products

What are examples of product management goals?

A few examples of product management goals are:

• Increase average rating on selected review site
• Get 1,000 additional reviews on the App Store and Play Store
• Work with product marketing to determine pricing structure

Your team will need to work together to determine the exact

product management goals that will put structure on the products they work to create and develop. By determining the right ones, they can strive to deliver the products their customers really want in a time that is reactive to the market and boosts overall revenue at your organization.