What Is a Marketing Campaign?

A marketing campaign, also known as a marketing strategy, is how your teams promote a business through different channels and types of media. It usually involves designing a brief which outlines the exact goals and it is up to your marketing teams to decide the most effective way of achieving the desired objective, using a variety of effective mediums to do so. They must also consider resources and figure out both team capacity and the budget available. When it comes to exactly what is a marketing campaign, examples include:

Television, radio, print, and billboard advertising
Cold calling
Email marketing
Event marketing
Content syndication
Digital advertising
Display, social media, email, and video advertising
Search engine marketing
Native advertising
OTT (over-the-top) advertising

What are marketing campaign objectives?

Marketing campaign objectives are the defined goals of what each campaign should accomplish and should form part of the marketing plan. Without these, it is difficult to figure out simple elements of your marketing campaigns, such as the messaging and your selected channels.

It’s recommended that, for your marketing campaign objectives, you follow the SMART method — that is to say that each goal is: Specific, Measurable, Attainable, Relevant, and Time-bound. For example, when figuring out what are your marketing campaign objectives, you may want to select goals such as:

Generate more leads
Grow digital presence
Promote a new product or service
Target new customers
Retain existing customers

How to plan a marketing campaign

There are several important steps to putting together a marketing campaign, but ultimately, it needs to ensure you reach your target audience across platforms with a consistent, relevant message. Planning your marketing campaign will involve activities such as:

Refining the messaging and campaign theme
Brainstorming ideas with your team
Deciding which channels to use
Defining which assets need to be created
Putting together a marketing calendar
Setting your campaign goals

Now that you know what a marketing campaign is, you can use the lists we’ve shared above as a jumping-off point to help your team reach new customers with the right messaging in the right channels at the right time.

Christine Royston

Christine is Wrike’s Chief Marketing Officer. She has more than 20 years of B2B enterprise marketing experience, having held senior leadership roles at Udemy, Bitly, Dropbox, and Salesforce. Christine is particularly skilled at building high-performing teams and creating marketing strategies that help organizations scale and transform.

#marketing campaign #marketing techniques

What Is a Marketing Campaign?