- 1. An Introduction to Marketing Management
- 2. The Role of a Marketing Project Manager
- 3. Building a Marketing Team
- 4. How To Create a Marketing Strategy
- 5. How to Create a Marketing Plan: Ultimate Guide
- 6. How To Build a Marketing Calendar
- 7. An Introduction to MarTech
- 8. Choosing Marketing Tools & Software
- 9. A Guide to Marketing Analytics
- 10. How To Create a Marketing Dashboard
- 11. Marketing Resource Management Guide
- 12. FAQs
- 13. Marketing Glossary
- 1. An Introduction to Marketing Management
- 2. The Role of a Marketing Project Manager
- 3. Building a Marketing Team
- 4. How To Create a Marketing Strategy
- 5. How to Create a Marketing Plan: Ultimate Guide
- 6. How To Build a Marketing Calendar
- 7. An Introduction to MarTech
- 8. Choosing Marketing Tools & Software
- 9. A Guide to Marketing Analytics
- 10. How To Create a Marketing Dashboard
- 11. Marketing Resource Management Guide
- 12. FAQs
- 13. Marketing Glossary
What is the Difference Between Marketing and Marketing Management?
What Is the Difference Between Marketing and Marketing Management?
With all of the different marketing terms within the area of marketing, they can all start to sound quite similar. Marketing vs marketing management are examples of terms that can seem similar and interchangeable. Though similar sounding, there is a difference between marketing and marketing management. However, each marketing department will need both to function well.
So what is the difference between marketing and marketing management? Marketing is the collection of activities that reach customers with information about your product. Marketing management is the business practice of overseeing marketing functions. Marketing refers to the public-facing activities, whereas marketing management refers to internal activities that keep the marketing activities maximized and moving forward.
It might help to consider a few examples of each term. Marketing includes activities like the following:
- Sending email newsletters to prospective clients
- Posting on social media with a discount code for future purchases
- Hosting a webinar on a topic that interests your clients
- Designing pamphlets to hand out at an event
- Conducting market research to determine the ideal target audience
On the other hand, marketing management includes activities like these:
- Managing annual budgets and staff resources
- Setting goals and objectives for the marketing department
- Creating the marketing plan for the year
- Monitoring marketing analytics to determine whether to make adjustments to the marketing plan
- Ensuring marketing activities remain within their set scope and remit and realigning them where necessary
- Coordinating teams where overlap for marketing activities is present
Marketing management usually has a role in every marketing activity in some way, but marketing managers probably won’t be tasked with carrying out the day-to-day marketing activities. Instead, they will help oversee the bigger picture of how the marketing department functions and how well the marketing team is delivering on their goals and objectives.
Christine Royston
Christine is Wrike’s Chief Marketing Officer. She has more than 20 years of B2B enterprise marketing experience, having held senior leadership roles at Udemy, Bitly, Dropbox, and Salesforce. Christine is particularly skilled at building high-performing teams and creating marketing strategies that help organizations scale and transform.