- 1. What Is a Go-To-Market Strategy?
- 2. Best Go-To-Market Channels
- 3. How to Create a Go-To-Market Strategy: 8 Step Framework
- 4. B2B Go-To-Market Strategy
- 5. B2C Go-To-Market Strategy
- 6. Building a Go-To-Market Team
- 7. Go-To-Market Tools & Software
- 8. Go-To-Market Strategy for Startups
- 9. Most Important Go-To-Market Metrics
- 10. FAQ
- 11. Glossary
- 1. What Is a Go-To-Market Strategy?
- 2. Best Go-To-Market Channels
- 3. How to Create a Go-To-Market Strategy: 8 Step Framework
- 4. B2B Go-To-Market Strategy
- 5. B2C Go-To-Market Strategy
- 6. Building a Go-To-Market Team
- 7. Go-To-Market Tools & Software
- 8. Go-To-Market Strategy for Startups
- 9. Most Important Go-To-Market Metrics
- 10. FAQ
- 11. Glossary
Why Should You Hire a Go-To-Market Lead?
Why Should You Hire a Go-To-Market Lead?
So, your organization is ready to revamp its marketing activities. Maybe you’re a new CEO and this is your first time planning the resources for a marketing department, or maybe your organization just needs to improve on previous attempts. Either way, you want to ensure that any new marketing efforts are geared towards a successful outcome. One of the factors that can contribute to this success is a go-to-market lead.
A go-to-market lead is responsible for coordinating multiple marketing programs in an organization. Also known as a go-to-market manager, this person oversees a team of marketers as they prepare to launch a new product. A go-to-market lead works across the marketing, sales, and product departments to ensure the organization identifies its correct target audience, determines the unique selling point for its new product, and maintains a competitive advantage in this segment.
Benefits of a go-to-market lead
Here’s why you should hire a go-to-market lead:
Better communication
When multiple departments collaborate on one initiative, things can get confused as information is shared in silos. Having a designated point of contact will help to ensure there are regular check-ins and important updates are shared on a company-wide basis.
Increased focus
A go-to-market lead is committed to driving traffic and increasing conversion rates. This laser focus on product metrics will help prevent marketing teams from falling into bad habits — they will constantly strive to improve their go-to-market activities and scale their organization.
Improved morale
Many employees work better when there is a clear chain of command. A go-to-market lead will be able to delegate tasks effectively to the marketing team while ensuring every member is aligned and working towards the same goal.
Chris Mills
Chris is the Vice President of Product Marketing and GTM at Wrike, leading the product marketing, industry solutions, market intelligence, and go-to-market strategy teams. He has over 25 years of experience in the enterprise software industry, previously heading marketing teams at Salesoft, Hearsay Systems, and PROS. Chris combines analytical and people skills with business knowledge to build high-performing teams and drive cross-functional results.