What Is Integrated Digital Marketing?

What Is Integrated Digital Marketing?

Integrated digital marketing refers to a marketing approach in which a business brings together multiple strategies to put out a single message.

There are many forms of digital marketing, each one offering a way for a business to make an impression on potential customers.

Some companies might take a singular approach and pour all of their resources into, say, social media marketing. However, many prefer to blend several digital marketing efforts into one streamlined workflow since by diversifying, you increase your chances of hitting your target market.

If you put all of your eggs in the social media basket, you run the risk of missing out on customers who don’t use social media. The same goes for email marketing, content marketing, and pay-per-click advertising campaigns.

In theory, combining these digital marketing tactics should yield greater results, as it gives off a sense of brand identity and cohesion. When, as a customer, you read entertaining content from a company and also notice that they pop up in your social media feed regularly, you’re more likely to have them fresh in your mind.

This could influence customers on the fence about a purchase to go with your company over your competitors. So what are some of the avenues to target with an integrated digital marketing approach?