What Is B2C Digital Marketing?

Digital marketing is all about bringing in new customers via digital means. It could refer to your content marketing strategy, or your email advertising campaign.

Your digital marketing approach can either be aimed at businesses or consumers. B2B refers to business-to-business interactions, whereas B2C refers to business-to-consumer interactions.

B2C digital marketing is the targeted post you come across while scrolling through your social media feed or the search result that pops up at the top of your preferred search engine. It’s an effort to appeal directly to the consumer.

There are many digital means a company can use to reach prospective customers. The most popular of these include PPC (pay-per-click) ads, email outreach, SEO (search engine optimization), and social media.

The appeal of any form of digital marketing is the international audience it allows companies to tap into. No longer are you restricted to local advertising, even as a small business owner, since all it takes is a few popular social media posts, and you could go global.

The potential for online posts to go viral is just one reason to pour energy into B2C digital marketing, but it also helps you grow an audience organically. Those who would otherwise not know about your business can stumble upon your company during a Google search or simply by checking their email inbox.

Through B2C leads, you can direct consumers straight to your website landing page, and from there secure a sale or inspire them to take action with an intelligent CTA (call to action).

B2C digital marketing strategies

For B2C digital marketing to be effective, it’s important to consider your ideal buyer persona. Create a clear picture of your ideal customer and think about what would appeal to them most, considering their hopes, fears, interests, and status.

For example, a fear-based tactic could work if you sell home security systems to vulnerable elderly people. If you’re selling a consumable product like a soda, it’s a good idea to focus on the emotion you want the consumer to feel when they drink it.

Content and SEO are critical elements of B2C digital marketing. While you need to generate and convert leads, you also need to build exposure to appeal to the right audience. To do so, create a compelling content strategy and provide value to your audience with insightful blog posts or videos.

To make sure your content is seen, focus your energy and resources on optimizing SEO so that your content rises to the top of the pile and shows up on the first page of Google.

Nadiia Sharipova

Nadiia is the Director of Performance Marketing at Wrike. She is an experienced marketing professional with expertise in digital marketing strategy, team management, budget optimization, and data-driven decision making.

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What Is B2C Digital Marketing?