Wrike is a progressive product and brand — we’re not in the habit of standing still. Our visual style is evolving. Not radically, but meaningfully. Most of the updates will show up in our marketing channels. In the product itself, everything will remain familiar and intuitive — the interface will keep evolving based on user research, not trend chasing.
I first hinted at this refresh back in our article on Walmart’s brand update. Now it’s time to share some of our own details. This isn’t about chasing trends. It’s about delivering value faster, building recognition, and making every touchpoint easier to navigate.
Why we’re doing this
- To stay ahead of the curve
Wrike has always aimed to be one of the leading platforms in the project management space — not just through product functionality but also visually. Our last major rebrand was in 2020, followed by a visual update in 2022. Design evolves, competitors step up their game, and expectations keep rising. It’s the right moment to move forward.
- Because the product has changed
With the launch of Wrike Lightspeed in 2023, our interface got a serious upgrade. It’s hard to even recall what the product looked like a couple of years ago. As the product matures based on user experience, the brand needs to reflect that. We’re closing the gap between marketing and product design — so users experience a coherent brand journey from landing page to platform.
Wrike’s interface has come a long way — the leap in UX over the past few years speaks for itself.
- To make content cleaner and easier to absorb
We’re refining how we structure and present information, so people can find what matters faster, and actually benefit from it. Contrast, clarity, and logic are front and center.
The updated color system scores higher on contrast accessibility and looks sharper across the board.
- To make the brand more consistent across every channel
We want Wrike to be instantly recognizable — whether it’s on Instagram, a massive MLC Connect event screen, or a YouTube video about productivity tools.
- To make internal work smoother
The updated system makes it easier and faster to build pages, assets, and visuals — without sacrificing quality. Maintaining the brand becomes simpler, which saves the team a lot of time and effort.
What’s actually changing
Color palette
With our internal rallying cry “Make Wrike green again!”, we’re doubling down on green as a core brand identifier. The shade is fresher, brighter, and cleaner — not a drastic change, but one that becomes more noticeable the more we use it.
The Design team’s favorite comparison that lives in our hearts — not because it shows the full scale of the refresh, but because it doesn’t.
We’ve also introduced new dynamic gradients — they reflect our product platform, Where work flows™, and bring a sense of energy and movement to the brand.
Our gradients aren’t just pretty; they visualize what Wrike is all about: enabling work to flow, in every sense.
Graphics and shapes
We’ve said goodbye to brushes and textures. The layouts are cleaner and easier to scan. We’ve leaned into geometry to reinforce the product’s tech-forward character, while still keeping things approachable through soft corners and visual balance. Color sets the tone. Shape gives it character. Together, they tell a story — even if no one reads the words.
While product interface changes are subtle, the impact on marketing is bold and instantly visible.
Typography and layout
We’ve reworked our text structure, boosted contrast, and made layout logic sharper — especially for longer reads and key marketing pages. We’re also introducing a new system of templates, leaning into bento grid layouts for structure and flexibility.
These are the kinds of changes you don’t necessarily notice — but they’re what make the whole experience feel cleaner and more put-together.
What’s next
Some of the updates are already live — on the website, at events, in our video series. But this is just the beginning. We’re rolling everything out gradually, testing every change to make sure it helps rather than hurts recognition and performance.
The Wrike brand will keep evolving, staying modern, tech-savvy, and human-friendly, while reflecting the experience our customers actually have.
We’ve already received early feedback from clients — now, we’d love to hear from you.
Wrike’s refreshed brand is definitely more eye-catching and easy to visualize. It feels more energetic, but in an organized, easy-to-visualize way.
Lindsey Fricke, Marketing Director, SRS Distribution Inc.
The updated look makes Wrike feel fresh and modern. It’s visually engaging without being overwhelming. It definitely creates a more polished experience — making it feel like Wrike is growing with the times while staying true to its original identity.
Sarah Wagner, Director of Customer Success, Creative and Experience, Jellyfish, Inc.
I’m a change manager for my team, helping them move into Wrike. The updated colors give it a more modern and futuristic feel. I think, at first sight, it helps new team members understand that Wrike is a powerful tool — with automations, crosslinking, and tracking that we didn’t have in our old system.
Baleace Foster, Materials Technical Reviewer, Water Quality Association
Tell us what you think — your take matters to us.
