Today’s consumers are demanding more than ever. Personalization, interactive content, and complex media types (think video and VR) are all top of mind from those who expect top-notch experiences from the companies they do business with. But what does this mean for your marketing and creative teams? There is now immense pressure to pump out high-quality, visual content at significantly faster rates.
When environmental factors and looming KPIs require your team to build strong campaigns at a faster rate, it becomes critical to lean into processes and technology that facilitate strong workflows. Even more critical: ensuring the digital assets (photos, animations, videos, etc.) that your teams need to create are always readily available within those workflows.
So, how can your teams collaborate more effectively? By integrating your Wrike account with MediaValet’s cloud-based digital asset management (DAM) solution.
What is MediaValet?
MediaValet is a digital asset management solution (DAM) that helps companies manage, organize, share, and distribute their digital assets from within one central library. It improves the productivity of marketing teams and increases the ROI of content and creative programs.
Key features of a DAM include:
- Storing and managing brand and marketing material (photos, videos, etc.)
- Quickly finding and retrieving digital assets, using advanced searches
- Enriching assets with custom metadata, such as keywords
- Version control and history tracking for all media assets
- Manipulating assets into other forms, such as file type or size
- Access permissions for internal and external users
How does the MediaValet and Wrike integration work?
With the MediaValet and Wrike integration, teams can deliver campaigns faster, eliminating time-consuming admin tasks while protecting their brand’s identity. The two-way integration between the platforms allows users to seamlessly push and pull assets between Wrike and MediaValet and ensure everyone is using the most up-to-date assets with automatic version updates.
The top three benefits of integrating Wrike and MediaValet include:
- Finding what you need, faster,
- Always working with the most up-to-date content, and
- Maintaining content security
Let’s explore each benefit of using Wrike and MediaValet in more detail below.
1. Find the assets you need, faster
The integration allows users to automatically push and pull Wrike project attachments directly into the DAM library without ever leaving the Wrike interface. Users can browse folder categories or use MediaValet’s additional search capabilities to instantly find the assets they need. In addition to finding content by filename, users can search for files by added keywords and AI-generated auto-tags (identifying people, objects, text, spoken work and subjects).
When uploading final files back to MediaValet, users can add keywords, categories, and other searchable fields to enhance asset discoverability. Plus, all images and PDFs are automatically tagged using artificial intelligence (AI), eliminating manual entry. This minimizes redundant admin creative requests, giving time back to the creative team to work on their most important tasks and projects.
2. Always work with up-to-date content
Integrating Wrike with MediaValet means never again accidentally using an old draft or outdated asset. Ensure brand consistency across campaigns and channels with automatic bi-directional versioning. This means users can publish new materials from either platform with the confidence that their team is only using the most up-to-date asset.
Bi-directional version control ensures that Wrike and all Wrike users are always using and accessing the latest approved version of each asset. When the new version of an asset is published in a Wrike task, it will replace the existing version of the asset in MediaValet; and vice versa, when a new version of an asset is uploaded into MediaValet, it's automatically pushed to all associated tasks in Wrike. This allows for seamless and collaborative workflow across all users and Wrike tasks.
3. Keep your content secure at all times
By integrating your Wrike instance with your MediaValet library, you gain enhanced permission structures, which means you can control exactly what each person can use within the DAM. This ensures team members only have access to what is relevant to their workflows, and your asset library remains secure.
Enhanced user permissions also help to improve collaboration with geo-distributed teams. This keeps project details centralized and accessible by attaching assets to specific Wrike tasks. Users can upload final assets to MediaValet for use across projects and campaigns—from anywhere. Additionally, direct uploads from within Wrike allow users to publish final creative assets directly to MediaValet from Wrike, without needing to first download them to their own desktop and then upload them to MediaValet. Final approvers can rename assets and even update the assets’ metadata from within Wrike.
Seamlessly streamline your workflow and maximize project execution with MediaValet’s Wrike integration. Get in touch to learn more and book a demo with your Customer Success Manager today!
