Product Launch Success: Using Wrike to Connect Marketers and Developers

Launching a new product is a huge undertaking, with the future of the business often riding on its success. You need every team pulling together to coordinate efforts and prevent costly mistakes. Efficient collaboration is essential, especially between two key teams: developers and marketing. Developers to listen to customer feedback and build the ideal solution, and marketers and their marketing program manager to speak to customer needs and capture their interest.

Yet getting these two very different teams on the same page can be extremely difficult. They have different processes, priorities, and oftentimes, communication preferences. And if these departments aren’t in the same office, things only get more complicated.

Enter Wrike’s project management tool.

Breaking Down Barriers Between Teams

With a major product launch on the horizon, marketers and developers are both hard at work. The development team is putting in overtime building features, testing code, and squashing bugs, and marketing is tirelessly preparing campaign materials and ensuring they have an accurate, up-to-date picture of the end product. Both teams are sending a volley of emails and files back and forth, and attending a slew of meetings to share status updates that are often out of date as soon as the meeting ends. It’s inefficient, important emails are easily buried, and teams waste time working with outdated information until the next status meeting.

Instead of scrambling to stay up to speed, give your marketing and development teams a shared, real-time workspace where they can collaborate without so much time and effort. With Wrike, each team can see what their colleagues are doing and where in the process they are without sending emails or attending time-consuming meetings. Everyone has access to the information, resources, and people they need in one spot, so nothing stands in the way of the best possible product launch.

4 Ways to Get Your Team on the Same Page

1. Shared Custom Dashboards

Clear priorities are a must for delivering products on time. Set up a custom Dashboard for your product launch and share it with everyone involved. It's easy to keep tabs on where critical tasks stand and who's responsible for what by glancing at your widgets. 

2. Subtasks 

Link interdepartmental tasks for better organization and coordination between teams. Create a subtask for a press release or brochure that's attached directly to the main feature task so your marketing team has the latest details and can always see its current status. Or, use Wrike’s Zapier integration to automatically create a new task whenever an issue or feature is created in Jira. Your marketing team will always have the latest updates and accurate details without having to interrupt developers. 

3. @Mention User Groups

Use the @Mention feature to send instant notifications with requests for feedback, instruction, or approval to individual teammates or entire user groups. A developer can @mention the entire marketing team to notify them of a delayed release or an important new feature in a matter of seconds. All @mentions and new assignments are collected in each user's notification center, so nothing gets overlooked. 

4. Custom Workflows

Every company has its own optimal processes, which is why it's important to use a flexible tool that supports how your teams work. Create custom workflows in Wrike to take tasks and projects all the way from initial development to launch. Handoffs between developers and marketing are as simple as a few mouse clicks, since teammates can simply update a task to pass it on to the next stage in the workflow. 

Keep Teams Connected with Wrike

Wrike makes it easy for all your teams to work together to launch products faster, decrease time to market, and increase market share. With a real-time, collaborative workspace, everyone can see what their teammates are doing and can easily align efforts for improved communication, greater efficiency, and ultimately, a growing business. 

See how Wrike can tap your team’s potential by starting a free trial.