There is so much involved in starting a business, it’s understandable when things fall through the cracks. Unfortunately, marketing is one area that many new business owners neglect or treat as more of an afterthought. Developing a marketing strategy is just as important as developing a budget. It is a key element in growing a customer base and generating revenue. This is not a simple process; mistakes are often made.
Here I am. Sitting in a dingy cantina on some dusty backwater planet, the remnants of the Empire scattered to the far corners of the galaxy while some rebel scum occupies the capital on Coruscant. Where did it all go wrong? If you ask me, it comes down to the Death Star projects. I had friends
We regularly review major projects to extract valuable lessons and pass on the knowledge so that everyone can benefit. One failed project we recently took an interest in is Denver International Airport's luggage handling system. I was compelled to study this project because checking bags at the airport is still one of my biggest fears. My eye
Are your projects thriving? Or are they suffering from swelling budgets, sluggish progress, and strained deadlines? If your hard work is constantly in danger of flatlining, know this: you’re certainly not alone. There’s an epidemic of failed projects afflicting businesses of all sizes, with organizations hemorrhaging hundreds of millions of dollars in lost funds. In the
Startup success isn't just about the perfect product. Now the emphasis is on speed: faster ideation, faster iterations, faster time to market. Startups are even told to "fail fast." But where do successful startups invest their precious time? And what are the costliest time management mistakes? Here are the top 5 time wasters to avoid. Failed
As a vendor of project management and collaboration software, we talk to a lot of project managers. And we've heard all too often that despite every obvious intention for a project to be successful, the reality is that sometimes things fall apart. My belief is that the more you are prepared to fail, the better suited
Marketing teams battle chaotic workflows, long review & approval processes, and poor cross-team communication, not to mention changing priorities and ever-growing workloads. Read our cautionary tales of killer marketing catastrophes, and learn how to avoid them yourself. Chapter 1: Bad process purgatory Vague requests, muddled processes, and confusing priorities kill Kate’s genius marketing campaign stone dead. Everything’s
When you run a project, there are a lot of components that need to be managed together: information, people, time, as well as specific challenges and threats. Speaking of threats – even if you’re a seasoned professional with extensive experience, you’re never immune to the smaller or bigger dangers of project failure. If you browse
