For Brand-Defining Marketing, an Olympian Emerges at Speedo
Denise Teti, Director of Marketing + Sales Promotion for Speedo USA, is our Manager-X Award winner for Predictability in Planning. We spoke with Denise about how she manages to cut through the chaos and lead her team to excellence.
Why You Should Care that Marketing & IT Leaders are Collaborating More (Infographic)
Collaboration is the new way to work. We no longer make progress in the silos of our own departments, we synchronize the efforts of multiple teams to get projects out the door faster and with better results. 55% of marketing leaders say they're now collaborating more closely with IT leaders than ever before. But there are
Welcome to DroneCo — Wrike's New Weekly Comic
It’s like Big Brother but with a lot more SCRUM Welcome to DroneCo, the Valley’s latest startup darling. DroneCo is creating quite a buzz with intelligent remote delivery drones. “We make delivery drones,” says founder Miles “Dot” Commadore. “But that’s not all—we’re engaging the future with synergistic-social convergence or, as I like to call it, SynSocCon." Like any
Wrike's New Marketing Campaign Brings Work Management to the Masses
At Wrike, we're passionate about work management. So much so, that we often ask ourselves "How can we get our software in the hands of even more people to make the world more productive?" One day, inspiration struck. An ambitious new campaign was born. In this video, you'll look behind the scenes at our newest marketing
Wrike's API Helps a Marketing Team Create Custom Reports Automatically
Northcutt’s team of inbound marketing experts takes care of several simultaneous projects for each of its multiple clients. No wonder they need to collect and analyze large amounts of data on a daily basis. But fortunately, Wrike's API made marketing efficiency much easier for them! Before adopting Wrike, Northcutt used Base?amp without much success. According to
Product Launch Success: Using Wrike to Connect Marketers and Developers
Launching a new product is a huge undertaking, with the future of the business often riding on its success. You need every team pulling together to coordinate efforts and prevent costly mistakes. Efficient collaboration is essential, especially between two key teams: developers and marketing. Developers to listen to customer feedback and build the ideal solution,
7 Secrets of the Best Marketing Operations Teams
By Lynn Hunsaker and Gary Katz, President/CEO and Chairman/Chief Strategy Officer, respectively, of Marketing Operations Partners Value creation is the ultimate measure of success in business: value to customers, shareholders, alliances, employees, and the community at-large. In the quest to be best, follow the money, or better yet, be the one that enables value (money, capability,
How to Automate Marketing Project Creation with Duplication
It's Friday afternoon and a new project has just landed in your lap: a new banner for SXSW must be submitted by Tuesday, and yet you're still dealing with your backlog of work from this week. To get the banner done quickly, you'll probably have to copy and paste all the information from the tasks
Marketing Agencies: Are You Showing Your Clients the Love?
True story: my colleague was preparing a launch video for one of Silicon Valley's tech giants, and when they were 90% done, their project manager finally showed the clients the almost-complete version of the final deliverable. The clients said they hated it. It wasn't what they wanted. Change it or else. The marketing management was a
10 Skills Required for Great Digital Marketers (Infographic)
"Great men are not born great, they grow great." —Mario Puzo, The Godfather Being a great digital marketer is partially intuition and the ability to speak the language of your audience; but a larger part is continually studying and learning new skills to make sure your marketing team is evolving at an equal pace with the
Wrike as Marketing Project Management Software
We prepared a video in which our users, Philip and Laura, tell you how Wrike helps them with their marketing project management. Additionally, you will learn how to: create tasks attach files to tasks set the due date of tasks add folders organize tasks in folders delegate tasks to your associates give the responsible party 24/7 access to tasks be notified about changes
14 Essential Books for Content Marketers
Whether you’re just starting out in content marketing, or you're a veteran looking for a few new tricks, add these 14 titles to your bookshelf for a shot of inspiration, a review of the fundamentals or some information on marketing tools to add to your arsenal. Content Marketing Basics 1. Epic Content Marketing: How to Tell a Different