Dark Matter of Work: The Cost of Work Complexities in Marketing
As the looming recession approaches and mass layoffs continue, your organization’s efficiency is under more and more scrutiny. And as the way we work continues to evolve and become more complex, your efficiency begins to suffer. Over the past few years, modern work complexities have been eating away at your bottom line through an invisible yet
Top Priorities for Marketing Success During the 2023 Recession (Part One)
2022 was certainly a year for the books. Marketers have faced unprecedented challenges following a global pandemic and rapid digitalization, including a switch to hybrid work and transition challenges posed by employee turnover during the Great Resignation. New market trends also necessitated a fundamental shift in the way we work, engage our buyers, and connect
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11 Resources to Help You Build a Marketing Team That Can Weather Any Storm
As we head into the next business cycle, uncertainty about what’s over the horizon is pushing businesses to tighten their belts. While marketing is vital to any company or client’s success, it is often viewed as one of the most flexible. When budgets need to be trimmed, companies often start with marketing. While this may not
The Ultimate Guide to Marketing Campaign Management
Campaign management requires diligent planning, timely execution, and a ton of knowledge and insight into the audience you're reaching out to. Let's dive into the world of campaign management and learn what it takes to bring your marketing campaigns to the next level.
Marketing to Millennials: 8 Strategy Tips for Success
The “baby boom” famously gave rise to the biggest population expansion in world history. Now, we’re living through the generational echo of that boom. In 2020, millennials, the generation raised by the baby boomers, took over as the largest generation in America. And as they grow in age, income, influence, and means, one thing is
10 Examples of Highly Effective Niche Marketing Strategies
How can a business successfully market a niche product with a specific target audience? Implement niche marketing strategies, including word-of-mouth, direct mail, and personalized social messaging. You don’t want or need to reach the whole world — just your “just right” audience.
7 Series A Companies That Used Direct Marketing to Grow Their Customer Base by More Than 10x
Direct marketing has proven to be the most effective method for founders and marketers to build their customer bases. But what is direct marketing? In this article, we cover direct marketing examples and strategies that can be used to multiply your customer base.
15 Suggestions to Improve Your Marketing Operations from Leaders
Learning about, and focusing on, improving marketing operations is becoming more critical for digital marketing teams trying to get ahead. Understanding your customers, implementing customer data properly, and measuring campaign performance are all key steps in building out your marketing ops. .In addition, marketing ops focuses on (1) managing the technologies that the marketing team purchases,
