The Ultimate Guide to B2B Marketing Strategies
Did you know that 64% of B2B companies surveyed across industries have a formal marketing plan? Gone are the days of crossing your fingers and hoping your product or service sells itself. To stay competitive with the rest of the market, you need to have a B2B marketing plan in place to increase and convert
The Definitive Guide to Multi-Channel Marketing
Multi-channel marketing is a complex yet powerful strategy that marketers use to reach more leads using various platforms. By implementing multi-channel marketing, you can reach out to your customers at every stage of their journey. It also allows marketers to study behavioral patterns, making sending targeted messages relevant to their interests easier. Keep reading to
Viral Marketing Strategies from Crazy Successful Campaigns
It's the holy grail of online marketing: the campaign that goes viral. Massive numbers of views, a staggering amount of social shares, and the kind of brand awareness money simply can't buy. But crafting a successful viral campaign is no easy feat; in fact, most experts say you can't really plan it with a marketing
How to Build a Buyer Persona That Converts (Infographic)
As a marketer, it's your responsibility to send the right people to your sales team and "lego" of the bad ones. You must learn as much as possible about your audience, so you can connect to people's needs on a more personal level and share your solution. Unfortunately, getting to that point can be tricky;
6 Reasons Your Marketing Plan Isn't Working (+ New Welcome to DroneCo Comic)
Marketing teams have to be flexible in order to constantly adjust to new priorities, goals, tools, and audiences. But sometimes they get a little too used to the chaos, and start believing that creative work naturally feels out of control. Project management doesn't need to mean restrictive processes, frustrating red tape, or creative death for your
A Winning Video Marketing Strategy (A DroneCo Comic)
Welcome back to DroneCo, Wrike's weekly comic strip! We're following the madcap marketing department at a hot new drone delivery startup in Silicon Valley. Last week, Marketing Director Sujay awoke from his personal productivity paradise to discover an email catastrophe. In this week’s episode, the gang preps for an impromptu video shoot. But CEO Dot has
Key Findings on How to Succeed in Managing Internet Marketing Projects
Want to know what it takes to successfully manage online marketing project? Rich Byrd, the President of Fast Forward Marketing, Wrike’s new client, and Nic Bryson, Wrike’s VP of Customer Care, are sharing their key findings and long-term expertise on how to best keep projects and your team organized: Break a project down into discrete, clearly defined tasks, instead of having
How to Find the Details You Need for a Buyer Persona that Converts
If the marketing field has a golden rule, it’s this: know your customers. And not just in a vague, “females, 18-29 years old” way. You need to know what kind of job your customers have, what their goals are, the daily challenges they’re facing, what they find funny and frustrating — all the details necessary