In the highly competitive business landscape, organizations are constantly striving to gain an edge over their rivals. This is where the concept of competitive advantage comes into play. It is crucial for businesses to understand and harness competitive advantage in order to thrive in their respective markets. Defining Competitive Advantage Competitive advantage can be defined as the
In today’s fast-paced work environment, it is crucial to identify areas where an employee’s performance may need improvement. Employers use performance improvement plans (PIPs) to help employees improve their performance. PIPs need to include a timeline and steps to follow. In this article, we will cover the top three performance improvement plan templates that can
Event planning can be a daunting task. Without a proper plan in place, it can quickly become disorganized and overwhelming. An event planning template is a useful tool that can make your planning easier, keep things organized, and save time. This article will talk about the significance of an event planning template. It will explain the
2022 was certainly a year for the books. Marketers have faced unprecedented challenges following a global pandemic and rapid digitalization, including a switch to hybrid work and transition challenges posed by employee turnover during the Great Resignation. New market trends also necessitated a fundamental shift in the way we work, engage our buyers, and connect
The most important step in any event planning process is to plan an event budget. If you’re an employee involved with event management in any way, estimating costs, allocating funds, and mastering your budget outline is an absolute must. Let’s dive deeper into budget planning and explore some must-know tools that will make the process both
How can a business successfully market a niche product with a specific target audience? Implement niche marketing strategies, including word-of-mouth, direct mail, and personalized social messaging. You don’t want or need to reach the whole world — just your “just right” audience.
Direct marketing has proven to be the most effective method for founders and marketers to build their customer bases. But what is direct marketing? In this article, we cover direct marketing examples and strategies that can be used to multiply your customer base.
Learning about, and focusing on, improving marketing operations is becoming more critical for digital marketing teams trying to get ahead. Understanding your customers, implementing customer data properly, and measuring campaign performance are all key steps in building out your marketing ops. .In addition, marketing ops focuses on (1) managing the technologies that the marketing team purchases,
In the good old days of digital marketing circa 1971 (when the first ever email was sent), the best indicator of campaign success was whether or not someone looked at what you put out into the world. Now that technology is more advanced and the market is flooded with content, marketers need to use a
When you promote a product to a new audience, it’s obvious that you have to take that audience’s sensibilities into account. But what does that mean when your business appeals to specific demographics, cultures, and subcultures? Cross-cultural marketing requires a thoughtful approach to the context, history, and sensibilities of any given culture or subculture. In some
Looking ahead of schedule and devoting ample time to planning out your campaigns and marketing milestones is not only essential for success, but also for allocating resources and finding where gaps exist. Waiting too long to plan can result in unrealistic expectations, team goals that don't align with company objectives, and a marketing team scrambling to throw something together as quickly as possible instead of focusing on top quality output.
From the mobile boom to the rise of social media, the realm of marketing has grown far beyond just promotional emails and consistent content. It's not a one size fits all solution, but here are five surefire ways to start building a more efficient and collaborative marketing team.
Since buzzwords like social shares, mobile marketing, and (wait for it) Big Data are nothing new and don't really provide a competitive advantage any longer, the marketer of the future will be nothing like the marketer of the past... or present. Marketing has changed more in the past two decades than it has in the last 80 years and we are all just trying to keep up. From data to design to content to creative, customers are becoming harder and harder to impress.
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