Where’s the Rest of Your Marketing Revenue Hiding?
This is the final installment in our three-part series focused on CMO pain points. Part 1 discusses the technical challenges of leveraging your martech stack while Part 2 focuses on the unique human challenges marketers face in our “New Normal.” Here, we discuss the solution to overcoming these challenges.
The Ultimate Guide to Creating a Strategic Annual Plan
The first step to achieving goals is to come up with an annual plan. A strategic annual plan makes it easier for managers, team leaders, and company owners to execute their vision for growth. Not only does creating an annual plan give you time to reflect on past accomplishments, but it’s also a great way
A Definitive Guide to Managing Different Generations in The Workplace
Having different generations in the workplace is common these days. In most cases, team members of varying ages work together on the same project or task. Others may even manage multiple generations of workers at the same time. This article aims to help people who work with and manage different generations in the workplace by developing
3 Types of Feedback Leaders Must Give to Develop Their Teams
Most managers think they give enough feedback, but their team members’ opinions prove this isn’t true. Zarvana CEO and founder Matt Plummer discusses different types of feedback productive managers should give and how frequently they should be given in order to raise employee engagement and growth.
What is Employee Wellbeing and Why Does it Matter?
Employee wellbeing is a critical component of a healthy working environment and organization. Companies that promote wellbeing make it easier for employees to manage stress levels while also maintaining a positive and productive environment. Wellbeing can refer to mental and physical health, as well as more complex things such as satisfaction and engagement levels. In
How to Inspire Disengaged Employees and Manage Detachment
You have a rockstar employee on your team. They always go the extra mile, wrap up projects before the assigned due date, volunteer for new work, and always lend a helping hand. Suddenly, you start to notice that employee pulling back. They stop going above and beyond and barely meet minimum requirements, start missing deadlines, and
5 Digital Transformation Challenges and How to Overcome Them
Digital transformation has been happening since the personal computer was invented and was turbocharged when the internet came along, as people were able to communicate instantly across the globe. The “cloud” was the next big revelation, as teams worldwide could access their data securely no matter where they operated. Fast forward to 2020, and the
Understanding Self-Serving Bias in The Workplace
Making mistakes at work is normal. However, if people begin to avoid blame, self-serving bias may be creeping into your work culture. Self-serving bias is a way of thinking that makes a person see themselves in a more favorable way than they really are. In essence, it’s the reason why many people believe that the
How Goal-Setting Software Can Keep You on Track
Thinking about goals is easy, but setting and completing them is tougher. Only a mere 8% of people consistently achieve their New Year’s Eve goals, which, according to the Harvard Business Review, has a lot to do with a cognitive bias toward seeking unattainable benchmarks. In this article, we’ll teach you how to make your
A Beginner's Guide to Ethical Leadership
Making decisions can be tough when you are aiming to do the right thing and make ethical choices in the face of complicated issues. Even though it’s challenging, being an ethical leader is crucial to having a fair and functional business. In this beginner’s guide to ethical leadership, we’ll discuss the primary theories and why
7 Secrets Smart Leaders Use to Master Their One-on-Ones
One of the basic fundamentals of managing a team is scheduling regular one-on-ones. These meetings are meant to check in on the individual and see what they're working on, right? Wrong. If this is how you are running your one-on-ones, you're not optimizing that time spent with your team members appropriately. One-on-ones shouldn't be treated as open-ended
How Leading CMOs Create a Culture of Excellence
It’s totally possible to foster an environment where roles and responsibilities are clear, goals are agreed upon, deadlines are met, and your whole team is able to produce top-notch work like a well-oiled machine. Find out how you can build a culture of excellence at your organization.
