Trailblazers: Highlighting Six Notable Black Americans for Black History Month
February is Black History Month, and one of the important ways we can celebrate and honor Black history is to learn about the incredible contributions Black Americans have made to our lives. We’re excited to introduce you to six Black Americans who have impacted their industries and, subsequently, all of our lives. From designing video game
What Is Multicultural Marketing and Why Is it Important?
When you promote a product to a new audience, it’s obvious that you have to take that audience’s sensibilities into account. But what does that mean when your business appeals to specific demographics, cultures, and subcultures? Cross-cultural marketing requires a thoughtful approach to the context, history, and sensibilities of any given culture or subculture. In some
A Definitive Guide to Managing Different Generations in The Workplace
Having different generations in the workplace is common these days. In most cases, team members of varying ages work together on the same project or task. Others may even manage multiple generations of workers at the same time. This article aims to help people who work with and manage different generations in the workplace by developing
Who Buys the Cake? Tackling Gender Inequality in the Workplace
The past 18 months of increased remote work have made us all question what we want from our office culture – from whether a commute is really necessary to whether the "increased productivity" it creates is actually just a facade. After all, as The Washington Post reports, up to 80% of US workers are as