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Content Marketing & Management

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6 key skills marketers should add to their resumes in 2024
Marketing 7 min read

6 key skills marketers should add to their resumes in 2024

There’s no way to sugarcoat some of the top workplace trends of 2023: lower budgets and smaller staff numbers. Tech companies laid off over 100,000 workers over the course of 2023 — and the workers who remained spent much of the year scrambling to cover the gaps left when their colleagues were let go. We were

Why Your Team Needs Social Media Automation in 2022
Marketing 10 min read

Why Your Team Needs Social Media Automation in 2022

Social media automation can help streamline and optimize your digital marketing efforts. Learn everything you need to know about social automation with Wrike.

Marketing to Gen Z: The Complete Marketing Strategy Guide
Marketing 10 min read

Marketing to Gen Z: The Complete Marketing Strategy Guide

Marketing to Gen Z is very different from marketing to Millennials, Gen Xers, and Boomers. Learn more about Generation Z marketing with Wrike.

Hot Tips for Content Calendar Creation
Marketing 10 min read

Hot Tips for Content Calendar Creation

Content marketing and project calendars are a match made in heaven. We spoke with two leading content marketers to hear their advice and editorial calendar best practices.

How to Create the Perfect Content Brief
Marketing 10 min read

How to Create the Perfect Content Brief

One of the most effective ways to attract new leads and build brand awareness is through content marketing. Developing and publishing content on a regular basis is very important to ensure that you get the most out of your efforts. Depending on the size and nature of your team, the best way to manage your

The Definitive Guide to Global Marketing Strategy
Marketing 10 min read

The Definitive Guide to Global Marketing Strategy

A global marketing strategy helps companies expand into markets worldwide. Here’s everything you need to know about planning an international marketing strategy.

How to Create the Ultimate Content Marketing Strategy
Marketing 10 min read

How to Create the Ultimate Content Marketing Strategy

What is a content marketing strategy? A content marketing strategy provides a detailed plan for creating, sharing, and tracking content.

Graphic Design for Beginners: Top Tips
Marketing 10 min read

Graphic Design for Beginners: Top Tips

With so many brands vying for customer attention in a sea of digital content, it’s more important than ever to use effective images that draw people to your message and brand. But having Photoshop loaded on your work laptop doesn’t automatically make you a designer, and a bad visual can annoy viewers (at best) and

Everything You Need to Know About Video Marketing
Marketing 10 min read

Everything You Need to Know About Video Marketing

A video marketing strategy is critical for building connections with your audience while controlling the narrative around your business. Learn more here.

The Complete Guide to B2C Marketing Strategies
Marketing 10 min read

The Complete Guide to B2C Marketing Strategies

Want to create a B2C digital marketing strategy? Find out how your company can attract and engage customers in this guide to B2C marketing strategies.

What's a Good Process for Content Approvals?
Marketing 7 min read

What's a Good Process for Content Approvals?

As a content marketer, conceptualizing and then writing the content must be followed immediately by an efficient review and approval process. But what makes a good approval process for content?