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Campaign Management

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Create an engagement program in Marketo: A step-by-step-guide
Marketing 10 min read

Create an engagement program in Marketo: A step-by-step-guide

Doing an engagement program in Marketo but don’t know where to start? Wrike’s Katerina Riabova has some top tips to uplevel your marketing automation.

Enhancing marketing campaigns with DAM and PM integration
Marketing 7 min read

Enhancing marketing campaigns with DAM and PM integration

Discover how integrating DAM and PM tools enhances campaign creation and brand value from the success story of Monumental Sports & Entertainment.

The Ultimate Guide to Marketing Campaign Management
Marketing 10 min read

The Ultimate Guide to Marketing Campaign Management

Campaign management requires diligent planning, timely execution, and a ton of knowledge and insight into the audience you're reaching out to. Let's dive into the world of campaign management and learn what it takes to bring your marketing campaigns to the next level.

5 Must-Haves in a Campaign Management Software
Marketing 7 min read

5 Must-Haves in a Campaign Management Software

Understanding your customers helps you understand your brand and messaging. Customers are a direct reflection of what you're doing right, and who your brand is resonating with. Having a campaign management software that can act as a CRM, provide real-time information about your prospects, as well as manage and track your email campaigns can be the driving force in improving those MQL numbers.

Wrike for Marketers: New Features to Deliver Flawless Campaigns Faster
News 5 min read

Wrike for Marketers: New Features to Deliver Flawless Campaigns Faster

Wrike for Marketers is revolutionizing the end-to-end work lifecycle for marketers and creatives with these new and improved features.

How to Build Your Next Year's Marketing Plan
Marketing 7 min read

How to Build Your Next Year's Marketing Plan

Looking ahead of schedule and devoting ample time to planning out your campaigns and marketing milestones is not only essential for success, but also for allocating resources and finding where gaps exist. Waiting too long to plan can result in unrealistic expectations, team goals that don't align with company objectives, and a marketing team scrambling to throw something together as quickly as possible instead of focusing on top quality output.

Customer Acquisition Experts Share Campaign Best Practices
Marketing 7 min read

Customer Acquisition Experts Share Campaign Best Practices

The buying process for products and services has changed completely. Here are some tips from customer acquisition experts to help your team drive awareness, interest, and leads in today’s crowded market.

Survival of the Marketer: How to Prioritize Against Crammed Deadlines
Marketing 5 min read

Survival of the Marketer: How to Prioritize Against Crammed Deadlines

Use these steps to prioritize your marketing campaigns and decide which projects should be the focus of your team’s time and resources.

Want to Ramp Up Customer Acquisition? First, Break Down Your Campaigns
Marketing 7 min read

Want to Ramp Up Customer Acquisition? First, Break Down Your Campaigns

Customer Acquisition teams manage thousands of campaigns across dozens of channels. Here’s some tips from the team here at Wrike about how to optimize lead gen campaigns and refine your customer acquisition strategy for maximum impact.

Your Complete Crowdfunding Campaign Checklist (Infographic)
Leadership 3 min read

Your Complete Crowdfunding Campaign Checklist (Infographic)

Launching a crowdfunding campaign may be exciting, but it's also exhausting. Use this checklist to get you through the hectic months ahead. It's broken up into pre-launch, launch, and post-campaign sections to help you stay organized (and sane) at each stage. Good luck! (See also our Definitive Guide to Crowdfunding Sites Infographic.) Want to share this infographic

Definitive Guide to Crowdfunding Sites (Infographic)
Leadership 3 min read

Definitive Guide to Crowdfunding Sites (Infographic)

In the last few years, the crowdfunding scene has exploded. Now there are hundreds of platforms to choose from, with more popping up every day. But which crowdfunding site is best for your small business? Or charitable cause? We covered 26 Top Crowdfunding Sites by Niche, and now we've created an infographic with all the

Why Use Wrike as SEO Project Management Software?
Project Management 5 min read

Why Use Wrike as SEO Project Management Software?

Manage campaigns, store keyword research, and map SEO strategy. Make Wrike your SEO project management software for better results every time.

Ultimate Guide to Crowdfunding Campaign Tools and Resources
Collaboration 10 min read

Ultimate Guide to Crowdfunding Campaign Tools and Resources

Crowdsourcing is a testament to the power of collaboration. Hundreds and even thousands of individual efforts combine to create something world-changing. If you’re jumping into the chaotic world of crowdsourcing to fund your startup or passion project, you’ve got a lot of hectic days and coffee-fueled nights ahead. Running a successful campaign, standing out in

Why You Need a Marketing Plan Template
Marketing 7 min read

Why You Need a Marketing Plan Template

A marketing plan template helps teams achieve better campaign outcomes. Organize and execute smarter campaigns with Wrike’s strategic marketing plan template.

26 Best Crowdfunding Sites by Niche
Leadership 10 min read

26 Best Crowdfunding Sites by Niche

The crowdfunding landscape has gotten pretty, well, crowded. It's not just Kickstarter anymore —when entrepreneurs and artists want to take their projects to the masses, they've got dozens of platforms to choose from. How can you tell which one suits your project best? We've broken down the best crowdfunding sites by industry and project type, and collected

10 Essential Elements of a Successful Crowdfunding Campaign
Leadership 5 min read

10 Essential Elements of a Successful Crowdfunding Campaign

You’ve seen the headlines on wildly successful crowdfunding projects: the Pebble watches, the Reading Rainbows, even potato salad projects that take off and raise support beyond the creators’ wildest dreams. This success may look like a stroke of genius, a million dollar grassroots movement, or pure insane luck. But crowdfunding success doesn’t happen by accident

How Wrike Helps a Creative Agency Manage Client Logistics & Create Brilliant Campaigns (Case Study)
News 3 min read

How Wrike Helps a Creative Agency Manage Client Logistics & Create Brilliant Campaigns (Case Study)

We were able to catch up with the team at their office in San Francisco, CA and learn about the highs and lows of running a creative agency. Watch the video below to learn more about their creative journey from rock band to film production, and how Wrike plays a role in their success

Marketing Calendar Software to Streamline Your Campaigns
Project Management 5 min read

Marketing Calendar Software to Streamline Your Campaigns

It’s time to leave marketing spreadsheets in the past. Choose the best marketing calendar for your organization and increase productivity and collaboration.

25 Top Collaboration Tools to Power Your Marketing Team
Marketing 10 min read

25 Top Collaboration Tools to Power Your Marketing Team

Marketing teams are constantly evaluating and adapting—which can make managing campaigns and working together hectic and haphazard. Tight deadlines, tighter budgets, and higher expectations means marketers are always on the hunt for new technologies to help them streamline and scale their efforts. The problem is, there are literally thousands of creative collaboration tools designed to help

Viral Marketing Strategies from Crazy Successful Campaigns
Marketing 3 min read

Viral Marketing Strategies from Crazy Successful Campaigns

It's the holy grail of online marketing: the campaign that goes viral. Massive numbers of views, a staggering amount of social shares, and the kind of brand awareness money simply can't buy. But crafting a successful viral campaign is no easy feat; in fact, most experts say you can't really plan it with a marketing

Secrets for Building an Integrated Marketing Campaign Calendar
Marketing 10 min read

Secrets for Building an Integrated Marketing Campaign Calendar

There’s no denying that an integrated campaign is a lot to keep track of. But here’s the good news: an integrated marketing campaign calendar can make your job a whole lot easier. Learn how, here.

Why Marketing Agencies Turn to Wrike for Campaign Planning
Project Management 7 min read

Why Marketing Agencies Turn to Wrike for Campaign Planning

Wondering how to create a marketing campaign plan? Wrike has tons of features that can help you plan, organize, and execute successful marketing campaigns.

Project Management Templates You Need for Your Remote Marketing Teams
Workplace Trends 7 min read

Project Management Templates You Need for Your Remote Marketing Teams

Whether it’s a project schedule or a marketing campaign strategy template, templates help project managers ensure success when working remotely. Here’s why and how to use them.

The Winning Coca-Cola Formula for a Successful Campaign
Marketing 10 min read

The Winning Coca-Cola Formula for a Successful Campaign

"Share a Coke" was one of the most successful marketing campaigns of all time. Here are some takeaways that can help improve your next campaign.