The old-fashioned way of working is quickly becoming outdated and inefficient. Working set hours, coming into the office everyday, and sitting at standard cubicles has all become obsolete as mobile productivity and remote work continues to spread. With work management evolving, marketers are pushing hard to keep up. Adapting standard methodologies, such as Agile, establishes a process where flexibility and collaboration are key components to executing any project.
Today we are excited to announce the release of our latest report, How Marketers Get Things Done: The State of Agile Marketing in 2016. With this report, we explore the world of Agile and the challenges marketers are facing today. We surveyed 800 marketers about their work management, use of digital tools, and their collaborative relationship with other departments.
Some highlights from the report:
- 26% of marketers are very satisfied with the way their team manages work
- 20% of marketers say that sales is the most difficult department to collaborate with
- 20% of marketers have fully embraced Agile as a work management methodology
- Improved quality of work is the top benefit of using Agile
Here's a sneak peak at the results. This chart highlights the top challenges for today's marketers:
