Because we're all busy all the time, it almost becomes a chore to seek out news online. And yet it's vital that everyone — executives and managers most of all — stay on top of their industry's headlines in order to monitor the competition. Information is key. The problem is your Facebook feed is dominated by
Improve your team's collaboration, enhance work visibility, and so much more.
Odds are, the word hack immediately brings to mind either cybercrime and stolen passwords or tech shortcuts and everyday timesavers. But did you know the word's history stretches far back into the middle ages, centuries before computers and the internet? It first appears as early as the year 1200, meaning "to cut roughly, with chopping
By Lynn Hunsaker and Gary Katz, President/CEO and Chairman/Chief Strategy Officer, respectively, of Marketing Operations Partners Value creation is the ultimate measure of success in business: value to customers, shareholders, alliances, employees, and the community at-large. In the quest to be best, follow the money, or better yet, be the one that enables value (money, capability,
Blogging may seem like one of the easier ways to market your product or your service, but if you’ve ever found yourself staring down a blank page, you know it’s not as simple as it looks. There are many factors that go into a successful post, from length, imagery, subheads, social sharing messages, and much
For businesses looking to stretch their marketing dollars, marketing operations is a hot topic. In order to keep up with the current speed of business, organizations need to leverage technology and gain insight into customer needs and business performance. And while marketing operations has quickly become the fastest-growing role in business, there are still plenty of
It's poised to become the largest device market in the world. One research group estimates that by 2019, it will be more than double the size of the smartphone, PC, tablet, connected car, and wearable markets combined. Samsung even pledged a funding pool of more than $100 million for startups that want to help build the
It's Friday afternoon and a new project has just landed in your lap: a new banner for SXSW must be submitted by Tuesday, and yet you're still dealing with your backlog of work from this week. To get the banner done quickly, you'll probably have to copy and paste all the information from the tasks
Marketers are a busy bunch. Every day they manage a slew of projects, campaigns, and clients, all while coordinating efforts with other teams and immediately reacting to change. The right tools can make a marketer's life a lot easier, but with the overwhelming number of options, where do you start? Take a look at our list
Marketing teams have to be adaptable: they're constantly adjusting to new clients, tools, and audiences. But sometimes they get a little too used to the chaos, and start believing that creative work feels out of control simply by nature. Work processes get a bad rap. It's true that a flawed workflow can mire your team in
There's a global phenomenon in town, and it seems like it's here to stay. Yes, I'm talking about the hashtag. It existed under the alias "Octothorpe" long before Twitter was born, and it has recently risen to prominence as an easy way to insert yourself into any online conversation. What is the hashtag? Where did it
