Nail the Basics with Marketing for Dummies: 4th Edition (Book Review)
This updated work covers an extensive set of topics, from social media best practices to building brand loyalty. It lays out everything you need to know to avoid wasting time on potentially costly, ineffective initiatives and focus on what matters. Most important, Marketing for Dummies offers more than just marketing research. It gives readers the necessary tools to take actionable steps forward to achieve results and meet their goals.
How to Use Wrike for Content Planning
It is crucial to plan ahead so you always have ideas at the ready. It's even better if you have finished and recyclable content pieces that can be published at a moment's notice. That's the purpose of this blog post: to walk you through a three-part process for planning out your content in advance of deadlines and sudden needs.
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The Art of Writing: How to Create Content Like a Pro
Even if writing isn’t exactly your forte, the ability to communicate clearly and persuasively is essential—both for your leadership skills, and your ability to develop a strong online presence for your brand. Imagine this: you’ve spent a good deal of time and money developing a beautifully designed, user-friendly website for your company, and you have high
Top 10 Add-ons for Adobe Premiere
For video professionals, Adobe Premiere Pro is one of those powerful tools that allow you to bring a vision to life onscreen. And Premiere Pro gives users a large assortment of add-ons that can help expand your options for editing and compositing your videos. Here are the top 10 most useful and most popular Adobe Premiere Pro add-ons, both paid and free.
5 Marketing Operations Myths Debunked
Marketing operations is a hot topic, especially for businesses looking to stretch their marketing dollars farther. And yet misunderstandings abound concerning what marketing ops teams do and how they do it. So, we're tackling 5 common misconceptions surrounding marketing operations to set the record straight. First things first: what exactly do marketing operations teams do? They
Wrike Turns a Marketing Firm into a Project Management Rock Star
Today, for numerous companies, distributed teams have become a way of hiring the best people, regardless of their location. However, geographically distributed teams face additional challenges when establishing effective collaboration and overcoming some of the frictions of time and geography. Read the whole story of how 3rd Wave Research turned into project management rock stars with
11 Top Add-Ons for Adobe Illustrator
As a creative professional, you're always looking for new ways to bring your designs to life. Add-ons offer more tools, effects, and workflows to help you do more with your Adobe Creative Cloud apps. While there are countless plugins and add-ons available for Adobe applications, we asked our own design team to share some of
Want to Ramp Up Customer Acquisition? First, Break Down Your Campaigns
Customer Acquisition teams manage thousands of campaigns across dozens of channels. Here’s some tips from the team here at Wrike about how to optimize lead gen campaigns and refine your customer acquisition strategy for maximum impact.
Improving Productivity on Your Marketing Team (Checklist)
To say life as a marketing manager can be hectic would be putting it mildly. With so much going on and distractions popping up every five minutes, you may feel like you need to go into complete isolation in order to actually get anything done. In fact, that’s exactly what that crazy scuba-like contraption is
The Ultimate Strategic Guide For Evolving Your Digital Marketing Game
Keeping up with today’s marketing challenges is tough. There is a lot of information to process and examine before formulating a strategy, plus many startups and small businesses have limited budgets. They have to focus on the most cost-effective marketing channels to see positive results. So as a marketer or aspiring entrepreneur, where should you focus? Here
Be the Next Megabrand with Growth Hacker Marketing (Book Review)
In this book review, we'll tell you why we think Ryan Holiday's 2014 book Growth Hacker Marketing is a great addition to your digital marketing library, as it details how brands like Twitter and Facebook skyrocketed to the next level and paved the way for the future of marketing and PR.
5 Steps for Making Your Marketing Team More Efficient
From the mobile boom to the rise of social media, the realm of marketing has grown far beyond just promotional emails and consistent content. It's not a one size fits all solution, but here are five surefire ways to start building a more efficient and collaborative marketing team.
