Keeping up with today’s marketing challenges is tough. There is a lot of information to process and examine before formulating a strategy, plus many startups and small businesses have limited budgets. They have to focus on the most cost-effective marketing channels to see positive results. So as a marketer or aspiring entrepreneur, where should you focus? Here
Improve your team's collaboration, enhance work visibility, and so much more.
From the mobile boom to the rise of social media, the realm of marketing has grown far beyond just promotional emails and consistent content. It's not a one size fits all solution, but here are five surefire ways to start building a more efficient and collaborative marketing team.
Finding new leads can take a lot of time and resources without a concrete plan, which is why you need a scientific approach to funnel marketing. Read more to learn marketing funnel basics, how to set up your own lead generation machine based on tactics from leading brands, and create an impactful B2B campaign for your business.
Since buzzwords like social shares, mobile marketing, and (wait for it) Big Data are nothing new and don't really provide a competitive advantage any longer, the marketer of the future will be nothing like the marketer of the past... or present. Marketing has changed more in the past two decades than it has in the last 80 years and we are all just trying to keep up. From data to design to content to creative, customers are becoming harder and harder to impress.
While B2B and B2C marketing are different, they share the same goals and objectives. There is an art to both B2B and B2C marketing, with their strategies and thinking being both separate, and in some cases, the same. This article will clear the confusion and explain the fundamental differences between B2B and B2C marketing, along with
The best thing you can be in marketing is first. 22 Immutable Laws of Marketing cites the examples of Gillette and IBM, which paved the way for their respective industries. If you're in an already-developed arena, find an undiscovered space to be innovative.
In the last decade, Agile methodologies have been widely embraced by the software development and project management communities. Its iterative approach helps teams make direct progress toward an end goal, while allowing them the flexibility to adapt and refine their process as they go. Now, marketing teams are embracing the Agile pillars in order to thrive
How do you get noticed in the professional services industry? It involves finding the right mix of content and tactics to attract and retain clients. In this guide to marketing for professional services, we’ll help you build a great team, develop a plan, and gather the right tools. Keep reading to discover trends and tips
Did you know that 64% of B2B companies surveyed across industries have a formal marketing plan? Gone are the days of crossing your fingers and hoping your product or service sells itself. To stay competitive with the rest of the market, you need to have a B2B marketing plan in place to increase and convert
In order to be successful marketing your business in social media, you need to invest time and resources, and understand what is targeting in marketing. This decision tree helps you see if you're ready to launch a full-scale social media effort that will lead to more attention and business leads. Will your company's social media efforts
This is the secret to successful marketing strategies, according to best-selling author Seth Godin. Marketing works to generate interest and be remembered. Run-of-the-mill tactics simply won't cut it in this endeavor. Companies must be a purple cow, able to make folks do a double take and rise ahead of competitors.
Improved quality of work, faster time to release, better team morale and alignment — truly Agile marketing teams are at a distinct competitive advantage. But getting your co-workers up to speed with Agile team roles so you actually reap these benefits is tricky, and it can be difficult to know whether you’re on the right
Whether you’re a novice designer or have years of experience under your belt, there’s always new shortcuts, features, and techniques to learn — especially when it comes to complex software like Adobe Creative Cloud. Sharpen your existing skills or learn the ins and outs of Photoshop, Illustrator, InDesign, Premiere, and the rest of Adobe’s suite
Multi-channel marketing is a complex yet powerful strategy that marketers use to reach more leads using various platforms. By implementing multi-channel marketing, you can reach out to your customers at every stage of their journey. It also allows marketers to study behavioral patterns, making sending targeted messages relevant to their interests easier. Keep reading to
