Scrum in marketing: making enterprises adaptive
Every year and even every month, new technologies, markets and competitors spring up, and today’s businesses have to be agile to be able to face the impending challenges. In such an unstable environment, traditional principles of managing product development may lead companies to failure. If the product requirements change drastically from the time the product
Marketing Trends Leaders Should Know for the Future of Work – Insights from Wrike’s Reuters Workshop
The following year will prove to be a critical time for marketing teams as they look to re-engage with their core customers in a post-pandemic world. To do so successfully, however, teams will have to choose whether to go fully remote, stay in-office, or develop a hybrid work environment. Furthermore, teams will have to do
7 MarTech Blogs to Follow
As the world of marketing continues to expand and the user experience becomes an increasingly critical focus for businesses everywhere, marketing operations and marketing technology (a.k.a., MarTech) become crucial areas to focus on. What better way to stay on top of this subject than by reading the thought leadership of the bloggers in the space?
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How Hootsuite Powers Their Productivity With Wrike
We're excited to announce our latest Customer Success Story with our friendly owls over at Hootsuite. Hootsuite is a leading social media and brand management solution with more than 10 million users around the world. We visited their HQ in Vancouver, Canada to ask their Marketing Operations team how they use Wrike. Before Wrike, Hootsuite's marketing
Is Agile Viable for Marketing Teams?
When the Agile software development methodology came into prominence in the early 2000s with its own Agile Manifesto, it changed how software companies managed their work mindsets and production processes. To put it mildly, it electrified the industry and started spawning unbelievable success stories. Eventually other industries realized Agile could be adapted to their own workflows. Marketing
How to Build Your Next Year's Marketing Plan
Looking ahead of schedule and devoting ample time to planning out your campaigns and marketing milestones is not only essential for success, but also for allocating resources and finding where gaps exist. Waiting too long to plan can result in unrealistic expectations, team goals that don't align with company objectives, and a marketing team scrambling to throw something together as quickly as possible instead of focusing on top quality output.
Creative Leaders: Balance Business Strategy and the Latest Technologies
An interview with Alex Calicchia, Founder & President of Hive Partners.(This is part 1 of a series on managing and creating world-class internal creative teams.) With the increasing speed and digitalization of business, creative teams are under a lot of pressure to deliver projects - faster, better and in higher volumes. With this interview series, we
The Guide to MarTech Today (Infographic)
What is MarTech? What is there to know about the industry? And why should you care? MarTech (short for marketing technology) refers to marketing initiatives that use new technologies to power their campaigns and efforts. It is a fast-growing industry, expected to hit a worldwide spend of $22.6 BILLION in 2015, with upward growth projected over
The Beginner's Guide to Online Marketing (Free eBook)
In the past decade, the number of people connected to the internet has exploded. Now, almost 3 billion people are online, sending over 100 billion emails, posting 500 million Tweets, and watching 3 billion YouTube videos every day — and the numbers keep growing! As more customers flock to the internet to socialize, conduct daily business,
10 Free and Paid Online Resources for Learning Creative Skills
Whether you’re working as an advertising/marketing professional, freelancing in graphic design, or a hobbyist photographer, there's always something new you can learn in order to enhance your creative skill set. So instead of wasting time on social media or cat videos (my favorite), why not check out these recommended online resources that can help you learn
The History of Marketing Operations (Infographic)
Marketing Operations is on the rise, with many companies turning to marketing ops teams to make their marketing efforts more efficient and effective. While Marketing Ops is still a relatively new field, its beginnings stretch back to the 1920s, and its evolution through different marketing disciplines provides insights into its importance, benefits, and increasing popularity. Keep
Get Ahead of the Competition with The New Rules of Marketing and PR (Book Review)
Make marketing language uniquely you. Every brand should have its own identity, which means your marketing strategy should not be the same as your competitor's. This applies to concepts both large and small, from major marketing campaigns to the language used in promotional material. Whatever angle you choose, make sure the rest of the company is on the same page.
Best Marketing Books You Need to Read
Every month it seems like there are new marketing tools being introduced and new trends to stay on top of. But in the constant mad hunt for what's cool and trending (the legacy of all social media), marketers sometimes forget to revisit relevant lessons from classic marketing books. Below, we've put together a roundup of the last few marketing book reviews on the Wrike blog:
4 Ways to Arm Your Team for Content Marketing Success
The Content Marketing Institute recently held its annual conference, Content Marketing World, and also published their B2B Content Marketing Study. Some trends that became very clear from both the survey and the event. We’re going to be increasingly flooded with content from brands Content marketers will continue to hone their skills, so content will get better and
Ready, Set, Go Pro: 7 Steps to Becoming a Network Marketing Professional (Book Review)
Eric Worre reveals the secret to succeeding in this industry in his book, Go Pro: 7 Steps to Becoming a Network Marketing Professional. Are you ready to maximize your network marketing investment? Read this book review.
