There is so much involved in starting a business, it’s understandable when things fall through the cracks. Unfortunately, marketing is one area that many new business owners neglect or treat as more of an afterthought. Developing a marketing strategy is just as important as developing a budget. It is a key element in growing a customer base and generating revenue. This is not a simple process; mistakes are often made.
Understanding your customers helps you understand your brand and messaging. Customers are a direct reflection of what you're doing right, and who your brand is resonating with. Having a campaign management software that can act as a CRM, provide real-time information about your prospects, as well as manage and track your email campaigns can be the driving force in improving those MQL numbers.
Improve your team's collaboration, enhance work visibility, and so much more.
In the good old days of digital marketing circa 1971 (when the first ever email was sent), the best indicator of campaign success was whether or not someone looked at what you put out into the world. Now that technology is more advanced and the market is flooded with content, marketers need to use a
“Welcome to the team! Have you met John and Rita in SEM & SEO? You’ll be working closely with them. Oh, and make sure you connect with Nancy, she’s in charge of lead scoring and nurturing. The email and mobile marketing teams are in these rooms. How much experience do you have with marketing automation,
When you promote a product to a new audience, it’s obvious that you have to take that audience’s sensibilities into account. But what does that mean when your business appeals to specific demographics, cultures, and subcultures? Cross-cultural marketing requires a thoughtful approach to the context, history, and sensibilities of any given culture or subculture. In some
Planning your strategy for next quarter and not sure which direction to go in? In this article, we’re analyzing push vs. pull marketing so you can make the best possible decision. Learn more about what they are, how they are used, and the main difference between push and pull marketing. We’ll also go over some
Are you new to the world of product management and product marketing? Or maybe you just want to pick up a few new reads to expand your skills? Instead of browsing the bookshelves at your favorite local bookshop and choosing one at random, take a look at our list of the best product management books and
When the Agile software development methodology came into prominence in the early 2000s with its own Agile Manifesto, it changed how software companies managed their work mindsets and production processes. To put it mildly, it electrified the industry and started spawning unbelievable success stories. Eventually other industries realized Agile could be adapted to their own workflows. Marketing
Looking ahead of schedule and devoting ample time to planning out your campaigns and marketing milestones is not only essential for success, but also for allocating resources and finding where gaps exist. Waiting too long to plan can result in unrealistic expectations, team goals that don't align with company objectives, and a marketing team scrambling to throw something together as quickly as possible instead of focusing on top quality output.
What is MarTech? What is there to know about the industry? And why should you care? MarTech (short for marketing technology) refers to marketing initiatives that use new technologies to power their campaigns and efforts. It is a fast-growing industry, expected to hit a worldwide spend of $22.6 BILLION in 2015, with upward growth projected over
In the past decade, the number of people connected to the internet has exploded. Now, almost 3 billion people are online, sending over 100 billion emails, posting 500 million Tweets, and watching 3 billion YouTube videos every day — and the numbers keep growing! As more customers flock to the internet to socialize, conduct daily business,
Marketing Operations is on the rise, with many companies turning to marketing ops teams to make their marketing efforts more efficient and effective. While Marketing Ops is still a relatively new field, its beginnings stretch back to the 1920s, and its evolution through different marketing disciplines provides insights into its importance, benefits, and increasing popularity. Keep
Every month it seems like there are new marketing tools being introduced and new trends to stay on top of. But in the constant mad hunt for what's cool and trending (the legacy of all social media), marketers sometimes forget to revisit relevant lessons from classic marketing books. Below, we've put together a roundup of the last few marketing book reviews on the Wrike blog:
Eric Worre reveals the secret to succeeding in this industry in his book, Go Pro: 7 Steps to Becoming a Network Marketing Professional. Are you ready to maximize your network marketing investment? Read this book review.
Even if writing isn’t exactly your forte, the ability to communicate clearly and persuasively is essential—both for your leadership skills, and your ability to develop a strong online presence for your brand. Imagine this: you’ve spent a good deal of time and money developing a beautifully designed, user-friendly website for your company, and you have high
