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Since we first adopted ChatGPT as a content marketing team at Wrike, a lot has happened, to say the least. Not only has the tool itself evolved, Wrike as a company has embraced AI — using it internally to increase productivity and fusing it into our product as well, with a whole new set of
Please note: As of October 26, 2023, the Marketing Insights add-on is no longer available to new customers. Don’t worry, our award-winning software still offers robust support for marketing teams to measure and report on performance data. Check out our pricing page or contact our sales team for more information. Following an era of “growth at all costs,” many organizations are
2022 was certainly a year for the books. Marketers have faced unprecedented challenges following a global pandemic and rapid digitalization, including a switch to hybrid work and transition challenges posed by employee turnover during the Great Resignation. New market trends also necessitated a fundamental shift in the way we work, engage our buyers, and connect
The most important step in any event planning process is to plan an event budget. If you’re an employee involved with event management in any way, estimating costs, allocating funds, and mastering your budget outline is an absolute must. Let’s dive deeper into budget planning and explore some must-know tools that will make the process both
As we head into the next business cycle, uncertainty about what’s over the horizon is pushing businesses to tighten their belts. While marketing is vital to any company or client’s success, it is often viewed as one of the most flexible. When budgets need to be trimmed, companies often start with marketing. While this may not
In March of 2020, businesses and event professionals postponed or canceled their painstakingly planned live events in the face of the COVID-19 crisis. Virtual events soon became the norm, and organizers figured out new ways to engage audiences online. Now, in the wake of the pandemic, a new type of event has emerged: the hybrid event.
