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Marketing

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Marketing Ops Tools and Software for Customer-Centric Organizations
Marketing 7 min read

Marketing Ops Tools and Software for Customer-Centric Organizations

Discover simple and powerful marketing operations tools that will help drive more sales and derive greater value for your organization.

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Create Marketing Campaigns at Scale

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10 Books for Marketing Operations Mastery
Marketing 7 min read

10 Books for Marketing Operations Mastery

If you're looking to learn more about marketing in general and marketing operations specifically, the following 10 books should give you a solid understanding of the field.

OSF HealthCare Crushes Creative Projects 50% Faster with Wrike + Adobe Integration
Marketing 10 min read

OSF HealthCare Crushes Creative Projects 50% Faster with Wrike + Adobe Integration

See how the OSF HealthCare team cut revision and approval time in half using Wrike's Adobe Creative Cloud® Extension.

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Try Wrike Free for 14 Days!

Improve your team's collaboration, enhance work visibility, and so much more.

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Why Marketing Agencies Need Creative Project Managers
Marketing 7 min read

Why Marketing Agencies Need Creative Project Managers

In marketing agencies, a creative project manager plans projects, monitors progress, and keeps deliverables on track. Find out what else makes this role important.

The Winning Coca-Cola Formula for a Successful Campaign
Marketing 10 min read

The Winning Coca-Cola Formula for a Successful Campaign

"Share a Coke" was one of the most successful marketing campaigns of all time. Here are some takeaways that can help improve your next campaign.

Welcome to the best platform for marketing management

Welcome to the best platform for marketing management

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The Marketing Manager's Nightmare (A DroneCo Comic)
Marketing 3 min read

The Marketing Manager's Nightmare (A DroneCo Comic)

As the latest hot tech startup in the valley, things are always moving fast at DroneCo. Marketing Director Sujay and his team make a noble effort to keep up with their lovable-yet-eccentric CEO's zany ideas and half-baked instructions, but with all the late nights and hectic schedules, sometimes the inevitable happens... Click to Tweet: "The Marketing

You’ve Just Been Given Your Own Creative Team. Now What!?
Marketing 10 min read

You’ve Just Been Given Your Own Creative Team. Now What!?

Opportunity and excitement aside, making the transition from individual contributor to creative leader is tough.

How to Use Flipboard to Stay on Top of Your Competition and Your Industry
Marketing 5 min read

How to Use Flipboard to Stay on Top of Your Competition and Your Industry

Because we're all busy all the time, it almost becomes a chore to seek out news online. And yet it's vital that everyone — executives and managers most of all — stay on top of their industry's headlines in order to monitor the competition. Information is key. The problem is your Facebook feed is dominated by

Welcome to DroneCo — Wrike's New Weekly Comic
Marketing 3 min read

Welcome to DroneCo — Wrike's New Weekly Comic

It’s like Big Brother but with a lot more SCRUM Welcome to DroneCo, the Valley’s latest startup darling. DroneCo is creating quite a buzz with intelligent remote delivery drones. “We make delivery drones,” says founder Miles “Dot” Commadore. “But that’s not all­—we’re engaging the future with synergistic-social convergence or, as I like to call it, SynSocCon." Like any

The Definitive Guide to Data-Driven Marketing
Marketing 10 min read

The Definitive Guide to Data-Driven Marketing

Wondering what data-driven marketing is and how to reap its benefits for your business? Find out how to create your own data-driven strategy with our guide.

How Automation Leads to Creative Confidence
Marketing 5 min read

How Automation Leads to Creative Confidence

Automation can alleviate your workload so you can focus more on creative aspects of your work. It eliminates mundane tasks while establishing structure and consistency in your processes. Let's take a look at how automation frees you up to focus more on the more impactful, fun stuff.

Customer Q&A: Wrike Helps Creative Agency Deliver With Confidence
Marketing 7 min read

Customer Q&A: Wrike Helps Creative Agency Deliver With Confidence

We sat down with Sköna to discuss the struggles their team faced prior to adopting Wrike and how they were able to handle a high volume of tasks and, ultimately, collaborate with confidence.

How Marketers Are Leading Business Transformation (Infographic)
Marketing 3 min read

How Marketers Are Leading Business Transformation (Infographic)

With competition growing, channels multiplying, and consumer expectations reaching a fever pitch, continuous business transformation is mandatory. Learn how marketers are staying ahead of the curve.

How to Market Your App Successfully (Work Management Roundup)
Marketing 3 min read

How to Market Your App Successfully (Work Management Roundup)

Welcome back to the weekly Work Management Roundup, where we grab the week's best articles concerning work, productivity, entrepreneurship, and startups and hopefully inspire you to work smarter and be more successful. This week, we take a special look at startups in general and app developers in particular, with three meaty articles on finding app

How to Use Automation to Streamline Marketing Campaigns
Marketing 5 min read

How to Use Automation to Streamline Marketing Campaigns

Automated task management helps teams cut back on small and repetitive work and focus on the bigger picture. Learn more about automated marketing with Wrike.

Wrike's API Helps a Marketing Team Create Custom Reports Automatically
Marketing 3 min read

Wrike's API Helps a Marketing Team Create Custom Reports Automatically

Northcutt’s team of inbound marketing experts takes care of several simultaneous projects for each of its multiple clients. No wonder they need to collect and analyze large amounts of data on a daily basis. But fortunately, Wrike's API made marketing efficiency much easier for them!  Before adopting Wrike, Northcutt used Base?amp without much success. According to

Wrike Gives the Unbounce Marketing Team Its Lunch Breaks Back
Marketing 10 min read

Wrike Gives the Unbounce Marketing Team Its Lunch Breaks Back

Learn how the Unbounce marketing team completes 2-3 more projects a quarter with Wrike!

How To Create a Marketing Persona
Marketing 7 min read

How To Create a Marketing Persona

Here’s what a marketing persona is, why it matters, and how you can create marketing personas of your own.

The History of the Word 'Hack' (Infographic)
Marketing 3 min read

The History of the Word 'Hack' (Infographic)

Odds are, the word hack immediately brings to mind either cybercrime and stolen passwords or tech shortcuts and everyday timesavers. But did you know the word's history stretches far back into the middle ages, centuries before computers and the internet? It first appears as early as the year 1200, meaning "to cut roughly, with chopping

7 Stereotypes About Creatives Overheard Around the Office
Marketing 10 min read

7 Stereotypes About Creatives Overheard Around the Office

We’ve collected the seven top stereotypes about creatives overheard around the office with some easy tactics to debunk them.

What Is Digital Asset Management (DAM) & Why Should Marketers Care?
Marketing 7 min read

What Is Digital Asset Management (DAM) & Why Should Marketers Care?

Digital asset management helps teams organize virtual images and files crucial to production and project management. Find out how your teams can benefit from (DAM) digital asset management with Wrike.