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Top 5 Highlights From Collaborate 2023
Collaborate 2023 was a landmark event, reshaping the future of collaborative work and project management. This year’s gathering was a true knowledge hub — offering deep insights into the latest trends, tools, and methodologies that are shaping the modern workplace. When you consider that 77% of business leaders now prioritize efficiency, and 52% of organizations believe they won’t survive a recession without efficiency measures, it’s no surprise that efficiency was a central focus at Collaborate 2023. Our speakers and Wrike experts paved the road to efficiency supported by impactful research, game-changing product updates, and hands-on Wrike tips you can put into action right away. As we reflect on this year’s event, one thing is clear: Wrike is not just a platform but a movement toward more innovative, efficient, and collaborative workspaces. Join us in this movement and redefine your organization’s collaborative endeavors with Wrike. Try Wrike for free Here are the top five highlights from this year’s event: 1. Welcome keynote: Driving modern work efficiencies Just in time for 2024 planning, Wrike Interim CEO Thomas Scott shared the latest insights on modern work challenges and the opportunities arising from those challenges. He covered this and more with Product Marketing Manager Molly Mixon, as they kicked off the day with a conversation on Wrike’s forward-looking vision and the role of AI and human resources in the modern workplace. 2. Efficiency keynote: Transformative trends of 2023 Wrike CMO Esther Flammer and President and CRO Brian Nourani highlighted the winning work management strategies that top-tier companies, such as Walmart Canada and Siemens Smart Infrastructure, are harnessing. These customer experiences offered tangible inspiration for teams looking to optimize processes using Wrike. We’re confident these insights and success stories will help you see significant time savings and a productivity surge at both a team and organizational level. 3. Customer-centric discussions: Unveiling impactful journeys A range of customer-focused discussions at Collaborate highlighted the transformative journeys of various organizations using Wrike. Kasey Schmidt, Marketing Technology Lead at Visa Acceptance Solutions, walked attendees through her team’s adoption of Wrike, including the major accomplishment of launching a new Visa brand in a short timeframe by using Wrike for project management. 4. Wrike’s product roadmap: Upcoming features and innovations Our product roadmap session was a highlight of the event, showcasing the upcoming features and innovations coming to the Wrike platform. Key developments include Wrike Datahub, designed to eliminate data silos, Intelligent Resource Management that will drive smart resourcing decisions, Next-Gen Analytics for real-time data visualization, and the AI-driven Wrike copilot for work management. These announcements created quite a buzz, and we’re thrilled to report that the new capabilities will be rolled out over the coming months. 5. Breakout tracks and sessions: A comprehensive understanding of Wrike’s capabilities The breakout sessions provided a deep dive into Wrike’s most impactful features and case studies, offering attendees expertise on features they will now take back to their teams for even greater results. In Workflow Automation: Your Shortcut to Productivity, Alina Kucherenko, Wrike Product Manager for Automation, and Ryan Candela, Wrike Senior Solutions Consultant, offered a comprehensive discussion and demo on Wrike’s automation features — showing off the efficiency users can achieve with only a few clicks. Tomorrow’s training sessions will allow attendees even more hands-on opportunities to deepen their knowledge of Wrike’s features. Join us on the road to efficiency If you missed Collaborate 2023, you can still get in on the efficiency action! All sessions from Collaborate 2023 are now available on demand, so you can catch up when you have time. Watch now Collaborate 2023 marked a significant leap for collaborative work and project management. Are you ready to take the leap into greater efficiency, too? Start your free Wrike trial and help your team level up for efficiency in 2024 and beyond.
How Wrike’s Content Team Uses ChatGPT: Successes, Best Practices, and Lessons Learned
Since we first adopted ChatGPT as a content marketing team at Wrike, a lot has happened, to say the least. Not only has the tool itself evolved, Wrike as a company has embraced AI — using it internally to increase productivity and fusing it into our product as well, with a whole new set of generative AI features. As a manager in the content team at Wrike, when first asked how our team planned to multiply content production using AI, my first thought was well, I have no idea. When I recovered from my initial panic, I had two more thoughts. One, AI was really here, and two, why not embrace it and add it as a tool in our toolbelt to see what we can really do? So we dove in. Here’s what we’ve done, what we know now, and where we plan to go. How we’re using ChatGPT now Those I’ve talked to in other content marketing teams outside of Wrike have mostly said the same thing: Their company has adopted ChatGPT and their instructions have been to use it in all content they create to produce work faster. This mostly seems to come as a blanket instruction, without much education or strategy regarding the best ways to use the tool. After having these conversations with others in the industry, I definitely appreciate the approach Wrike’s leadership has taken on generative AI so far when it comes to content creation. We’ve been given the opportunity to test and understand the tool, and be the leaders when it comes to setting and evaluating our AI content creation strategy. So what have we been up to? Here are some of our top initiatives using ChatGPT for content creation: SEO: Our approach to SEO content creation has totally changed with the introduction of generative AI. Why? Number one, SEO content is largely programmatic and an AI model lends itself well to something like this, something with a formula to how it should be created. Since SEO content is always a part of our strategy, it’s also a great place for us to test different methods of content creation using AI. We’ve been running several tests involving increasing our new SEO blog production and we’ve seen an exponential increase of our SEO blog production by experimenting with both AI and ChatGPT. Gated asset production: With the use of AI, we’ve also been able to multiply our gated asset production. These types of assets are often more human-led since the goal is to go in depth on a topic and provide value to our readers, but we’re finding ChatGPT can be very helpful when it comes to repurposing existing content into different formats, providing an outline, or creating draft content for sections of larger assets. Promotional kit automation: For a long time as a content manager, I’ve wanted to create promotional kits containing pre-approved promotional copy stakeholders can use in their ads, emails, and social campaigns. But, as is a common pain point for a lot of content teams, we’ve struggled to find the time to do these on top of our regular tasks and requests. With the addition of ChatGPT to our toolkit, we’ve been able to start testing the creation of these promotional kits with AI, taking much less time from our writers than it would have before. What we’ve learned While I could maybe write 10 blogs on what we’ve learned so far, I’ll keep it to a few top points. Test, but don’t forget to evaluate: Don’t just stick with one or two ways you use AI, but test and retest, and then don’t forget to evaluate the results of the content you’re producing. You want to know what’s working and you want to be spending your time in the most valuable ways. It’s probably not the right time to lean all the way into one method of content production: Based on our tests and retests, we found that human-written blogs still largely outperformed AI-generated blogs. However, we were impressed with how many clicks AI-generated blogs were able to generate without any human intervention. So, while it’s not the right time to go all AI as it doesn’t compare to the performance of our human-led content so far, we’re finding that it’s been a nice augment to the performance of our content overall. Don’t make your writers use AI in everything they do: As discussed above, it’s not time to totally cut out the human voice. Instead, we’ve been thinking about content production in terms of tiers, ranging from tier one (mostly human-written) to tier three (mostly AI-written). As our data has also shown us, we’re currently finding the highest value in producing a mix of these tiers. This also allows our writers to still flex their very valuable creativity to provide the thought leadership voice to Wrike, while embracing innovative technology to supplement their work in other areas. Where we go from here This year, I attended the AI 4 conference in Las Vegas. When it comes to using AI in marketing, the big topic of the day is personalization. How can you use AI to create the exact right piece of content to deliver to the right person, at the right time? Using AI to scale content creation gets us one step closer in that journey, as we’ve been able to multiply production essentially overnight, giving us a much wider sample size to see what’s resonating with our audience better. From here, our plans are to continue to test and measure. Our ultimate goal is to find the right balance of AI content that augments what our team does, doesn’t dilute the Wrike brand, and ensures we get the most value out of working with our new robot friends.
The Makings of a Leader: Essential Manager Skills in the Modern Workforce
Effective leadership is more crucial than ever. The role of a leader has transformed significantly, requiring a diverse set of skills to navigate the complexities of the modern workforce. As organizations embrace innovation, technology, and remote work environments, managers must develop the essential skills that will empower them to lead their teams to success. In this article, we will explore the key components that contribute to the makings of a leader in the modern workforce. Understanding Leadership in the Modern Workforce Leadership has come a long way, evolving alongside the changing dynamics of the business world. In the past, leaders were often associated with holding authoritative positions, making decisions solely based on their own expertise. However, the modern workforce calls for a different approach. Today's leaders need to be adaptable, collaborative, and open to diverse perspectives. In particular, they need to be aware of the impact of technology and how to approach it for managerial success. With advancements in communication and automation, leaders must navigate a digital landscape that presents new challenges and opportunities. The Evolution of Leadership Leadership has evolved from being solely task-oriented to a more people-focused approach. In the past, leaders were often seen as managers who delegated tasks and managed resources. However, research and practice have shown that successful leaders are those who can inspire and motivate their teams, fostering a positive and productive work environment. Today's leaders need to be empathetic and supportive, understanding the individual needs and aspirations of their team members. By creating an atmosphere of trust and transparency, leaders can empower their employees to reach their full potential and contribute to the overall success of the organization. Moreover, the evolution of leadership involves the recognition of the importance of diversity and inclusion. Modern leaders understand that diverse teams bring different perspectives and ideas, leading to more innovative solutions. They actively promote diversity and create an inclusive environment where everyone feels valued and heard. The Impact of Technology on Leadership Leaders need to leverage technology tools to communicate effectively with their teams, foster collaboration, and monitor performance. Additionally, they must navigate the digital landscape to stay ahead of industry trends and remain competitive. Embracing technological advancements and continuously enhancing digital literacy are essential for leaders in the modern workforce. Also, technology has also brought about changes in the way leaders approach decision-making. With access to vast amounts of data, leaders can make more informed decisions and identify trends and patterns that were previously difficult to uncover. However, this also means that leaders need to develop skills in data analysis and interpretation to make the most of these opportunities. Essential Manager Skills for Today's Leaders While leadership styles may vary, there are certain fundamental skills that every manager in the modern workforce should possess. These skills serve as the foundation for effective leadership and can be developed through experience, training, and self-reflection. One essential skill that every manager must possess is effective communication. Communication lies at the heart of successful leadership, as managers must be adept at conveying their visions, goals, and expectations to their teams clearly. By effectively communicating their ideas, managers can inspire and motivate their employees to work towards a common goal. Moreover, effective communication is not just about speaking, but also about active listening. Managers must actively listen to their employees, providing a platform for open dialogue and feedback. By actively listening, managers can gain valuable insights, understand the needs and concerns of their team members, and foster a culture of collaboration and trust. Emotional Intelligence: Building Strong Relationships In addition to effective communication, another crucial skill for managers is emotional intelligence. Emotional intelligence refers to the ability to understand and manage one's own emotions, as well as the emotions of others. Managers with high emotional intelligence are better equipped to build strong relationships with their team members, leading to increased trust, loyalty, and productivity. Managers with high emotional intelligence are able to empathize with their employees, understanding their perspectives and needs. This allows them to provide the necessary support and guidance, creating a positive and supportive work environment. By recognizing and managing their own emotions, managers can also lead by example, demonstrating resilience and adaptability in the face of challenges. Decision-Making: Balancing Analysis and Intuition Another critical skill for managers is effective decision-making. Managers are often faced with complex and challenging situations that require them to make timely and informed decisions. Effective decision-making involves balancing analysis and intuition, considering both quantitative data and qualitative insights. Managers must gather and analyze relevant information, weighing the pros and cons of different options. However, they must also trust their intuition and make decisions based on their experience and instincts. By finding the right balance between analysis and intuition, managers can make confident decisions that drive the success of their teams and organizations. Adaptability: Thriving in a Changing Landscape In today's fast-paced and ever-changing business landscape, adaptability is a crucial skill for managers. Managers must be able to navigate through uncertainty and embrace change, leading their teams through challenging times. Adaptable managers are open to new ideas and perspectives, willing to challenge the status quo, and flexible in their approach. They embrace innovation and continuous learning, encouraging their team members to do the same. By being adaptable, managers can foster a culture of resilience and agility, enabling their teams to thrive in an ever-evolving environment. In conclusion, while leadership styles may vary, there are certain fundamental skills that every manager in the modern workforce should possess. Effective communication, emotional intelligence, decision-making, and adaptability are just a few of the essential skills that can empower managers to lead their teams to success. By continuously developing and honing these skills, managers can become effective leaders who inspire, motivate, and empower their employees. Foster your leadership skills with practical guidelines and tools provided by Wrike. Sign up for our free trial and evolve into the leading figure your team needs. Note: This article was created with the assistance of an AI engine. It has been reviewed and revised by our team of experts to ensure accuracy and quality.
Improving Organizational Effectiveness: Strategies for Success
The grueling business world dictates that organizations must continually strive to improve their effectiveness to stay ahead of the competition and meet the ever-increasing demands of their customers. In this article, we’ll explore different strategies that can be employed to improve organizational effectiveness. We’ll start by defining organizational effectiveness and examining its key components, followed by the role of leadership, communication, employee engagement, and performance management in driving organizational effectiveness. Try Wrike for free Understanding Organizational Effectiveness At its core, organizational effectiveness refers to the extent to which an organization is successful in achieving its goals and objectives. It’s a multifaceted concept that encompasses various aspects of the organization's performance, including productivity, profitability, customer satisfaction, employee satisfaction, and overall competitiveness in the marketplace. Organizational effectiveness is a critical factor in the success of any organization. It’s a measure of how well an organization is able to achieve its goals and objectives while taking sustainability into account. Key Components of Organizational Effectiveness There are several components that contribute to organizational effectiveness, including leadership effectiveness, employee motivation and engagement, efficient and effective communication, effective use of technology, and employee training and development programs. Effective leadership: Leaders must be able to set clear goals and objectives, communicate effectively with employees, and provide the support and resources necessary for employees to achieve their goals. Employee motivation and engagement: In addition to meeting their goals, when employees are motivated and engaged, they're more likely to be productive. Efficient and effective communication: When communication is clear and timely, employees are better able to understand their roles and responsibilities, and they're more likely to work together effectively to achieve milestones. Effective use of technology: Technology can help organizations automate processes, improve efficiency, and enhance communication. Employee training and development programs: When employees receive the training and development they need to perform their jobs effectively, they're more likely to be productive and successful in their respective roles. Measuring Organizational Effectiveness Measuring organizational effectiveness is crucial for identifying areas for improvement, tracking progress over time, and making sound, data-driven decision to improve overall effectiveness. Leadership and Organizational Effectiveness Leadership can take many forms, from the charismatic and visionary leader to the quiet and steady hand that guides the ship. Regardless of the leadership style, effective leaders share certain qualities that set them apart from the rest. They’re able to communicate their goals clearly and inspire others to share in that vision while making tough decisions when necessary, but also listen to others’ input. They prioritize the needs of their employees and create a positive work environment that fosters collaboration, creativity, and innovation. To build trust and respect among employees, lead by example. Developing Effective Leadership Skills Creating effective leaders takes time and effort. Organizations can develop effective leadership skills through training and development programs, mentoring, and coaching. Effective leadership development programs should provide managers with the necessary knowledge and skills to motivate, inspire, and guide their teams. Furthermore, leadership development should not be a one-time event, as it’s an ongoing process integrated into the organization's culture. Fostering a Culture of Continuous Improvement Fostering a culture of continuous improvement is essential for maintaining organizational effectiveness over time. Effective leaders should encourage their employees to continuously improve their skills and performance, foster a culture of innovation and creativity, and encourage employees to take calculated risks. By creating a culture of continuous improvement, organizations can continuously learn and adapt to changing business environments and remain effective over the long term. Don’t just aim for small, incremental changes, try thinking outside of the box and pushing the boundaries of what is possible! Try Wrike for free Communication Strategies for Organizational Effectiveness Effective communication is critical for organizational effectiveness, and it requires a strategic approach that takes into account the unique needs and characteristics of the organization. The Importance of Clear and Open Communication Clear and open communication can confirm that employees understand their roles and responsibilities and are aware of organizational goals and objectives. Organizations should strive to create an environment where employees feel comfortable sharing their ideas and concerns, and where communication is considered a two-way street. The ultimate goal is to foster a sense of collaboration and teamwork in the long term. Consider establishing regular communication channels. This can include regular team meetings, where employees can discuss their progress and share their ideas and concerns. It can also involve email updates, internal newsletters, and social media. Also, make sure that all communication is tailored to the unique needs and characteristics of the organization. Take into account the organizational culture, the communication preferences of employees, and the types of information that are most important to share. Encouraging Feedback and Active Listening Encouraging employee feedback and actively listening to employee concerns will verify that organizational policies, practices, and procedures are effective and aligned with employee needs and expectations. The purpose is to have employees feel heard and valued. In conjunction with encouraging feedback, organizations should also strive to actively listen to employee concerns. Establish a system for receiving and responding to employee feedback, as well as taking the time to listen to individual concerns and ideas. By actively listening to employee concerns, organizations can ensure that they're able to respond effectively to employee needs and concerns and can help to foster a sense of trust and collaboration. Employee Engagement and Performance Management Employee engagement and performance management are vital components of organizational effectiveness. The Link Between Employee Engagement and Organizational Effectiveness Employee engagement is critical for organizational effectiveness. Engaged employees are more likely to be creative, innovative, and committed to achieving organizational goals. They're also more likely to provide excellent customer service and be more effective at delivering on the organization's mission and vision. When team members are engaged, they feel a sense of ownership and pride in their work, which leads to increased job satisfaction and, ultimately, better performance. Studies have shown that organizations with high levels of employee engagement have lower turnover rates, higher productivity, and greater profitability. Engaged employees are also more likely to be advocates for the organization, which can lead to increased brand loyalty and positive word-of-mouth advertising. Strategies for Boosting Employee Engagement Organizations can boost employee engagement by providing employees with opportunities for growth and development via training programs, mentorship opportunities, and career advancement paths. Recognizing and rewarding good performance by using bonuses, promotions, and public accolades for a job well done is a good example. Other examples include creating a supportive and inclusive work environment by promoting work-life balance, providing flexible work arrangements, and fostering a culture of respect and collaboration. Employee engagement surveys and feedback mechanisms can also help organizations to identify areas where they can improve engagement and create a more motivated and engaged workforce. Implementing Performance Management Systems By implementing effective performance management systems, organizations can ensure that their employees are aligned with the organization's goals and objectives and are contributing to the organization's overall effectiveness. When employees are held accountable for their performance and are given the support and resources they need to succeed, they're more likely to be engaged, motivated, and committed to the organization. Remember to establish clear performance expectations, provide consistent feedback and coaching, and reward good performance while addressing areas to improve upon! Conclusion Improving organizational effectiveness is necessary for organizations that want to thrive in today's competitive business environment. By focusing on leadership, communication, employee engagement, and performance management, companies can develop effective strategies for improving their effectiveness and achieving their goals. Ultimately, organizations that prioritize organizational effectiveness will be better equipped to adapt to changing business environments, outperform their competitors, and achieve long-term success. Try Wrike for free Discover seamless organizational collaboration and efficient project management with Wrike. Give it a try for free and experience the benefits for your team. Note: This article was created with the assistance of an AI engine. It has been reviewed and revised by our team of experts to ensure accuracy and quality.
High-Performance Team Norms Guide
Teamwork and collaboration are essential aspects of a successful business. When teams work effectively together in a group, they can achieve goals that would be impossible for an individual. Team norms are group norms, which are a part of life. Try Wrike for free Understanding the importance of team norms Team norms are the expectations and behaviors that guide team interactions and decision making. These norms can either support or hinder team performance. When norms are unclear or dysfunctional, team members may struggle with conflict, making decisions, or achieving goals. Additionally, poor communication can lead to frustration, confusion, and a lack of motivation. Therefore, it is essential to establish effective and high-performing team norms. Define team norms Team norms provide the foundation for how team members work together. To establish these norms, the team must define their expectations and the behaviors that support those expectations. These should be agreed upon by everyone on the team and communicated clearly. An example could be that all team members are expected to arrive on time for meetings. This norm supports the team’s goal of being productive and respectful of each other’s time. All employees must join discussions and share opinions to make informed decisions based on different perspectives, which also supports the team’s goals. The impact of norms on team performance High-performance team norms establish a culture of teamwork and collaboration. When team members are working toward shared goals, they are better positioned to achieve them. Teams with strong norms are more productive, highly motivated, and better able to navigate challenges. Additionally, they have a lower risk of conflict since team members understand what is expected of them. A team with a norm of open and honest communication is more likely to resolve conflicts quickly and effectively. This is because team members feel comfortable expressing their concerns and working together to find solutions. A conflict-avoidant team may struggle with problem solving, leading to anger and distrust among team members. Benefits of establishing strong team norms Strong team norms bring a host of benefits to the team, including: Improved communication and collaboration so teams can work more effectively together Increased motivation and productivity, which leads to a stronger sense of accomplishment Better decision-making processes that yield better outcomes and a sense of shared ownership over the decision-making process Greater accountability and trust among team members, leading to a greater sense of respect within the team Increased job satisfaction in team members who feel supported and valued, meaning they are more likely to enjoy their work and feel satisfied with their job Identify the key elements of high-performance team norms When establishing effective team norms, several key elements need to be considered. Creating high-performance team norms requires clear communication, mutual accountability, and a shared commitment to the team’s goals. These elements are crucial for establishing an effective team dynamic. Clear communication ensures that everyone is on the same page and understands their roles and responsibilities. Mutual accountability means that team members hold each other responsible for their actions and contribute to the team’s success. Lastly, a shared commitment to the team’s goals ensures that everyone is working toward a common objective. These norms serve as the foundation for fostering collaboration, productivity, and trust among team members. Clear communication when sharing information Clear communication requires setting expectations for how team members communicate with one another. It needs to have agreed ways to share information, like when and how to give updates or feedback. An example could be sending emails for formal team meetings. Use Wrike for sharing information Using Wrike to share information has become a positive team norm, enhancing collaboration and productivity. The platform’s user-friendly interface enables teams to effortlessly communicate project updates, timelines, and tasks, fostering transparency among team members. With Wrike, everyone stays informed and aligned, leading to more efficient workflows and successful project outcomes. Team norms in team meetings Try holding regular team meetings where everyone can share updates and discuss any challenges or roadblocks they are facing. This helps everyone know what’s happening in the team and they can offer help or input when necessary. Trust and accountability Trust is built over time through consistent actions that demonstrate reliability. Team members need to trust each other to keep their promises and fulfill their commitments. Accountability involves committing to the goals and objectives of the team and holding each other accountable to these goals. This means being willing to take responsibility for mistakes or failures and working together to find solutions to problems. Assign clear roles and responsibilities to team members so they know what is expected and can work toward their goals. Goal alignment and information sharing Teams with a common understanding of their goals and how they help the organization’s overall objectives can work together more effectively. Involve team members in goal setting to show that everyone is important and working together for the team’s success. When sharing information, it is vital to have trust and goal alignment as a team norm. Try Wrike for free Adaptability and flexibility for better team experience It is inevitable that teams will experience unexpected circumstances that can derail progress toward their goals. Teams must be adaptable and flexible, with an eagerness to pivot or make changes in the course of their work. Remember to encourage open communication and a willingness to try new approaches so that the team is able to adapt quickly to changing circumstances and can continue to make progress toward their goals. Recognition and appreciation Teams need to celebrate their successes and acknowledge the hard work that colleagues put in to achieve those successes. This can boost morale and increase motivation among team members. Establish a culture of gratitude. This means recognizing team members’ efforts, celebrating achievements, and showing appreciation for everyone’s hard work and commitment. 5 steps to establish high-performance team norms Follow these key steps as you begin to establish high-performance norms within your team: 1. Assess your team’s current norms Assess your current norms and identify any areas of improvement by conducting surveys, interviews, or working sessions with your team members. Once you have gathered this information, you can identify areas where you need to focus your efforts. 2. Engage team members in the process Verify that everyone is on the same page and has had an opportunity to contribute their ideas. This can be done through team meetings, workshops, or brainstorming sessions. 3. Set clear expectations and boundaries Once the team has agreed on its norms, it is essential to communicate them clearly and set boundaries around them. This will help employees remember the norms and act in line with them in their work. 4. Develop a shared vision and goals Check to make sure that the whole team shares the same vision and goals. This will ensure that everyone is aligned and working toward the same objectives. 5. Implement and monitor the new norms Ensure that everyone understands their role in maintaining the focus on the team’s collective success. Monitoring team progress, assessing collaboration, giving feedback, and making adjustments are important for achieving goals and maintaining norms. Closing thoughts Establishing high-performance team norms takes time, patience, and a commitment to collaboration. The advantages, like better communication, more motivation and productivity, and improved decision making, can greatly affect team performance. Strengthen your team by instilling high-performance norms and promoting seamless collaboration with Wrike’s intuitive work management software. Begin your free trial now and empower your team to achieve greater levels of success. Try Wrike for free Note: This article was created with the assistance of an AI engine. It has been reviewed and revised by our team of experts to ensure accuracy and quality.
