Maria Waida
Maria is a freelance content writer who specializes in blogging and other marketing materials for enterprise software businesses.
The right project management strategies can teach marketers how to nurture customer relationships, scale lead generation efforts, and produce better, more organized systems for success. Read on for examples and tactics you should know to increase your marketing leads and convert a higher percentage into sales.
Making decisions can be tough when you are aiming to do the right thing and make ethical choices in the face of complicated issues. Even though it’s challenging, being an ethical leader is crucial to having a fair and functional business. In this beginner’s guide to ethical leadership, we’ll discuss the primary theories and why
While B2B and B2C marketing are different, they share the same goals and objectives. There is an art to both B2B and B2C marketing, with their strategies and thinking being both separate, and in some cases, the same. This article will clear the confusion and explain the fundamental differences between B2B and B2C marketing, along with
How do you get noticed in the professional services industry? It involves finding the right mix of content and tactics to attract and retain clients. In this guide to marketing for professional services, we’ll help you build a great team, develop a plan, and gather the right tools. Keep reading to discover trends and tips
Employee churn has consequences beyond simply that of talent departure. Besides the actual cost of employee turnover, churn among your staff can lead to a decline in employee morale and a toxic workplace. Here’s what’s causing you to lose employees and what you can do to stop it.
Startup businesses need adequate funding to support operations. But there are a lot of myths around financing for startups that make the process more complex and prolonged than it needs to be. For example, while most entrepreneurs assume venture capital will be their primary source of funding, only 6% of all startups actually receive anything from
